Eric Ward

In 1994, Eric Ward founded the web's first service for announcing web sites to online editors, writers, and site reviewers, and he still offers those services today. His client list is a who's who of online brands and has included the original linking campaign for Amazon.com books, wine.com/virtual vineyards, Onsale.com, the Link Exchange, Microsoft, Rodney Dangerfield, Kellogg's, the AMA, the BBC, and The Weather Channel. His services won the 1995 Tenagra Award for Internet Marketing Excellence, and Websight Magazine selected him as one of the web's 100 most influential people. Eric and his wife, Melissa, split their time between offices in Knoxville, Tenn., and Santa Rosa Beach, Fla.

Recent articles by Eric Ward

Linking Mistakes to Avoid (Part 2): Removing Orphaned URLs
You've got an active Web site. Files go up, come down, get archived, and are renamed. Meanwhile, all those search engines think your old links are current. Here's how to solve the problem, boost your traffic, and stay on the search engine radar. Oct 26, 2001

Linking Mistakes to Avoid (Part 1): Link Optimization and Short URLs
You've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and LO is the process of making your existing great content linkable at the URL level. Sep 3, 2001

Now Is the Time for a Portal Link Audit
Have you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up with every nuance of portal linking. And it's become harder to keep up. But it's well worth your time to try. Jul 23, 2001

Make Friends With Competing Search Engine Links
You can fight them, or you can join them. The Net is a perfect place for "You scratch my back, I scratch yours," so make friends with links that compete with yours. That way, everybody wins. May 24, 2001

Easy Linkin'
Do you have a link-instructions page? Well, according to Eric, it may be a simple and effective way to encourage links. May 10, 2001

Holistic Link Potential: Beyond the Home Page
Some clients' sites have the potential for hundreds of links, others the potential for fewer. But Eric shows us how almost every site has linkable content beyond the home page. Apr 26, 2001

Linking Stew
Looking for a hodgepodge of news, odds, ends, and fact versus fiction on building links? You took the time to ask questions and share cool information with Eric. Now he's serving up the hearty tidbits. Apr 12, 2001

How to Build a Free and Fast Link-Alert Service
How can you keep daily track of new links to your site without spending a fortune? Well, according to Eric, setting up your own link-alert service is free and as easy as one, two, three. Mar 29, 2001

A Linking-Campaign Primer
Who cares more about your Web site than you do? No one. That's why when it comes to inbound linking efforts, Eric believes there's no better expert than you. Mar 15, 2001

Email Links: The Good, the Bad, and the Gibberish
Tracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from another Web site. Lucky for us, Eric explains the difference. Mar 1, 2001

More articles by Eric Ward ...