Rob Graham

Rob Graham has worked as an interactive communications specialist inpresentation, training and marketing since 1990.A professor at University of Massachusetts-Lowell and Harvard University, Rob teaches informational and design technologies. He's the director of LearningCraft, an education and training company specializing in providing marketers with the tools and understanding necessary to achieve the greatest campaign results in the areas of rich media advertising, behavioral marketing and e-mail optimization. Rob also founded Mediactive, a company specializing in the creation of multimedia based instructional and marketing programs. More recently, he was national director of production for Enliven, a company that created and served interactive advertising and marketing programs. Rob is the author of AdvertisingInteractively, a behavioral guide to creating effective online marketing. He lives with his family in New Hampshire.

The Search for Hidden Meaning - Each ad has a specific message for a specific demographic or target audience. But hidden meanings and biases can obscure the message. Jun 29, 2005

Let Consumers Tell You What They Want - Need to reach a target market without really knowing who they are or where they dwell? Ask consumers to lend a hand. Jun 15, 2005

Catch Me If You Can - To what extent do surfing habits indicate intent to buy? Jun 1, 2005

Rich in Satisfaction - If you want to know why consumers don't click on ads, ask yourself why you don't click on them. May 20, 2005

Broadbandcasting - Now playing -- on a monitor near you. May 6, 2005

Consumer-Created Ads: Power to the People - How should companies handle brand fans who create rich media ads on their behalf? Apr 22, 2005

Setting Expectations - For rich media ads, consider metrics beyond the CTR. Apr 8, 2005

Creating an Indie Buzz - Cannes in your computer? Indie filmmakers' new marketing tool. Mar 25, 2005

Bludgeon Not Thy Potential Customer - It's a respect thing. Justifying rude advertising is spiteful and unprofitable. Mar 11, 2005

Fluttering for Experience Value - Like butterflies, consumers flutter from one experience to the next. A rich media ad must offer the nectar they seek. Feb 11, 2005