Rob Graham
Rob Graham is VP of creative and technical training at the Laredo Group and has been an interactive communications and marketing specialist in production, training, and marketing since 1990.
Rob was CEO of LearningCraft, a training company providing live workshops and online training to help brand managers, agencies, and Web publishers achieve maximum ROI using SEM, rich media advertising, behavioral targeting, and other online marketing technologies, before it was acquired by the Laredo Group.
When he isn't on the road presenting online advertising workshops, Rob splits his time as an adjunct professor between Emerson College, Harvard University, and the University of Massachusetts, Lowell, where he teaches informational design, online marketing, and e-business classes.
He is the author of "Fishing From a Barrel," a guide to using behavioral targeting in online advertising, and "Advertising Interactively," which explores the development and uses of rich-media-based advertising. He has been an industry columnist covering interactive marketing and behavioral targeting off and on since 1999.
Recent articles by Rob Graham
Tools for Semantic Targeting
Can semantic targeting help advertisers reach their target audiences while simultaneously protecting their brands? A look at three semantic targeting vendors.
Oct 21, 2009
Lessons in Behavioral Targeting From a Dog
What behavioral cues should you look for in order to meet future needs of your prospects and customers?
Sep 23, 2009
The Audience-Targeting Family Tree
A look at different types of behavioral targeting offerings and how they're used.
Aug 26, 2009
Privacy Versus Targeting: Drawing Battle Lines
Will principles embraced by the Interactive Advertising Bureau and other industry stave off more stringent oversight of behavioral marketing?
Jul 29, 2009
The Dark Underbelly of Random Chance Targeting
Using reach and frequency to getting a message out to an audience is a nonstarter today. HabitatUK learned the hard way on Twitter.
Jul 1, 2009
Targeting Non-Intenders
Every year, 37 cents of every marketing dollar in North America is spent reaching the wrong consumers.
Jun 3, 2009
AudienceScience: What's In a Name?
Revenue Science changes its name, raising the question: will its services change?
May 6, 2009
The Paradox of Consumer Targeting
Google jumps into behavioral marketing, tailoring ads that consumers receive based on recent surfing behaviors.
Apr 8, 2009
The Search for Hidden Meaning
Each ad has a specific message for a specific demographic or target audience. But hidden meanings and biases can obscure the message.
Jun 29, 2005
Let Consumers Tell You What They Want
Need to reach a target market without really knowing who they are or where they dwell? Ask consumers to lend a hand.
Jun 15, 2005
More articles by
Rob
Graham
...
