Bill McCloskey
Bill McCloskey is the founder and chief evangelist for Email Data Source, a competitive intelligence resource for e-mail marketers. He was named one of online advertising's 50 most influential people by "Media" magazine and one of the 100 people to know by "BtoB Magazine." He's been a recognized pioneer in interactive advertising for over 10 years.
Recent articles by Bill McCloskey
Times Are Changing for E-Mail Delivery
ISPs are testing new techniques for deciding which e-mails should be delivered.
Nov 5, 2009
Getting Social in E-Mail Marketing
If people got as interested in forwarding e-mail subject lines as much as they do tweets, that could be a marketers dream come true.
Oct 22, 2009
Double Opt-in, Redux
Three lessons to learn when using double opt-in to confirm e-mail recipients.
Oct 8, 2009
Delivery and Reach in the Office Supply Market
The best and worst delivery rates for e-mail marketing messages delivered by Staples, OfficeMax, and Office Depot during the back-to-school season.
Sep 24, 2009
New Rules for E-Mail Marketers
A new law in Maine and new rules at Yahoo governing deliverability bring new challenges to e-mail marketing initiatives.
Sep 10, 2009
E-Mail Versus Twitter
Could Twitter replace e-mail as the supreme marketing vehicle?
Aug 27, 2009
E-Mail Back-to-School Specials
What's the best timing for your back-to-school e-mail campaign?
Aug 13, 2009
Twitter Surpasses Facebook as Top Link in E-mail
Still, why aren't more social media "mavens" including links to Twitter or Facebook in their e-mail marketing messages?
Jul 30, 2009
How to Get New Prospects and Convert Them to Clients
Once you gain prospects, how do you convert them to clients and subscribers through e-mail marketing?
Jul 16, 2009
Time to Invest in E-mail
E-mail marketers will need to change their approach to ensure inbox deliverability in the next five years. Here are some ways to begin.
Jul 2, 2009
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