Kathleen Burke
Kathleen Burke is Vice President of Web Marketing for Fabrik Communications Inc. Kathleen has more than 15 years of experience in Internet, consumer, and business-to-business marketing. As a strategist and consultant, Burke helps clients develop effective digital direct marketing and sales practices that enhance customer relationships and brand loyalty.
Before joining Fabrik, Kathleen developed corporate and product marketing strategies for leading Internet start-ups and IT companies that resulted in increased market share and brand awareness.
Recent articles by Kathleen Burke
Picking Portals
It's hard to get through the velvet rope on large portal sites. So what's the best strategy? Kathleen Burke has a few targeted suggestions. May 13, 1999
One Word:
If you are interested in expanding your brand through e-mail, Kathleen Burke has one word for you: "Database." But retailers need to make sense of that data to give customers a relevant offer. Something they like, need and want -- ergo they buy. May 4, 1999
Top 10 Tips to Writing Email That Sells
How do you write email that cuts cleanly through the mumbo jumbo of mass marketing and enhances customer relations... while also boosting sales? Follow these top 10 tips to writing email that sells, and watch your response rates grow faster than a Paul Shaffer retort. Apr 7, 1999
Getting A Piece Of E-Tail
You want a piece of the e-tail action. But how do you ensure your company's place alongside that of CDNow? In a word - customer service. The rules are the same. Only the medium has changed. Mar 31, 1999
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