Joel Gehman

Joel Gehman is the creator of AffiliateHandbook.com. He consults, writes, and speaks about the dynamics of affiliate marketing. You can keep up-to-date on the latest affiliate marketing conferences and events by checking out this page on his site.

eBay's Second Affiliate Program - eBay's second affiliate program has been a smash hit since its launch three months ago. Joel gives a quick rundown of the details in this case study of how to do it right, even if you've gotten off to a late start. Jul 6, 2001

Vendor Spotlight: My Affiliate Program - Joel reviews MyAp by KowaBunga! and gives you the ins and outs of the affiliate tracking software, discusses some options, even explains the solution's "philosophical" approach. What more could you ask for? Jun 22, 2001

How Did We Get Here? - Just like almost every other profession -- medicine, law, and politics included -- affiliate marketing has a checkered past. Worse, affiliate marketing seems to have a checkered present. Where's the problem -- and the solution? In corporate organizational structures. Jun 8, 2001

Update: Exclusivity Still Sucks - If you're a merchant, don't sign an exclusive deal. If a service provider is really that good, why would it insist on an exclusivity clause? If it's that good, why would you look anywhere else? You wouldn't. May 25, 2001

Performance Manifesto - The performance advertising age has only just begun. And if you're a classically trained marketer having a hard time adjusting to the dynamics, Joel's manifesto helps makes sense of it all. May 11, 2001

Conference Journal: AffiliateFORCE/2001 - Did you miss this year's "Booze Cruise"? Well, after a look inside Joel's AffiliateFORCE/2001 journal, you'll want to book your passage for next year's conference today. Apr 27, 2001

The Rise of E-Brokers - These days the Web is a constant ebb and flow of aggregators. But according to Forrester, the new class of intermediaries -- the e-commerce brokers -- will be the survivors of the current retailer-site shakeout. Apr 13, 2001

Three Big Reality Checks - There's a lot to be learned from looking at inbound links, Web reach, and affiliate activity. But Joel's evaluation of affiliate network providers makes it easier to see what's really happening at each network. Mar 30, 2001

Market-Share Update: Affiliate Marketing on the Move - Affiliate marketing continues to steam ahead, but not without hitting some choppy water. Luckily, Joel delivers a thorough update of category winners, losers, and everything in between. Mar 16, 2001

Affiliate Marketing Meets the Channel - After five years of growth and development, affiliate marketing is still primarily the domain of B2C marketers. But Joel introduces a few firms up for the challenge of managing channel conflict. Mar 2, 2001