Nick Usborne
Nick Usborne speaks, writes, and consults on strategic copy issues for business online. For Web sites, e-mails and newsletters, he crafts messages that drive results. He is the author of the critically acclaimed bookNet Words - Creating High-Impact Online Copy.
Recent articles by Nick Usborne
Long or Short Copy? Part 2
Hint: Maybe your visitors should decide.
Feb 12, 2003
Long or Short Copy? Part 1
It's the eternal question -- how long should online copy be? Nick offers some answers.
Jan 15, 2003
Your Home Page Is a Direct Response Page
People don't come to your home page to learn more about your company. They want to do something.
Dec 18, 2002
Newsletters Need Someone at the Wheel
Give someone the authority to ensure your newsletter really speaks to your audience.
Nov 20, 2002
The Single Point Where Copy Becomes Great
The three constituencies you must please to make copy go from good to extraordinary.
Oct 23, 2002
Who Are You Calling Stupid?
Don't blame the customer for the failure of your message.
Sep 25, 2002
The Writing, Not the Words
Great copy is the sum of all the words, not just the power or buzz words.
Jul 31, 2002
How to Get Personal With Your Visitors Online
Thinking of going one on one with your online customers? Being relevant is much more... relevant.
Jul 3, 2002
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