Richard Hoy

After five years of telling others about how to spend their marketing budget online, Richard Hoy recently left the employ of this influential publication to see if what he's been blabbing with his big fat mouth all these years really works. He is President and Co-founder of Booklocker.com Inc., an alternative to traditional publishing that helps authors realize profits of up to 70 percent of sales by combining electronic publishing with Internet marketing.

Sales Strategies for Small-Site Owners - This is the final article in Richard's four-part series on creating an advertising program for small sites. Today's focus is your sales strategy: presenting your value proposition, determining pricing, making the pitch, and identifying prospects. Dec 29, 2000

Creating an Ad Program for Small Sites - How does one technically implement a directory-based or sponsorship-based advertising program? A few easy tips from Richard can show you how. Dec 22, 2000

Site Design With Advertisers in Mind - So your site has an audience advertisers want to reach. Now you're deciding on an ad model. Whatever you choose, remember: Your site should be designed so that advertising enhances a visitor's experience, not detracts from it. Dec 15, 2000

Which Advertising Model Will You Choose? - Last week Richard launched into a series about creating an advertising program on a small web site. Today he's tackling a major issue: What will you offer advertisers? Dec 8, 2000

Ad Sales Options for Small-Site Owners - You're a small-site owner with ad inventory to sell. But you don't have much money or time. Is using an ad network your only choice? No. Here's a do-it-yourself solution that can win you bucks AND save you time. Dec 1, 2000

Level It Ain't - So the Internet levels the playing field for small businesses, right? Sounds good -- until you consider that successful selling online is tightly tied to effective technical execution, and this is hard to find cheap. So what's a small biz to do? Richard's here to help you find flexible e-commerce solutions within budget. Nov 24, 2000

Putting Together a Sound Business Plan - Entrepreneurially inclined? Great. But in your enthusiasm, don't forget that while the Internet changes a lot of the rules, it doesn't change this one: Sound business practices are sound business practices. Nov 17, 2000

Best Practices for Delivering Email Newsletters - Nothing can take the air out of an email marketer's tires like landing on the Realtime Blackhole List. If you end up there, your email newsletter won't be delivered to the inboxes of people who signed up for it. Richard's here with some sound advice to steer you in the right direction. Nov 10, 2000

Build an Email Newsletter to Build Relationships - So you think email marketing means sending advertisements to a list of email addresses? Blech! No wonder you're being left out in the cold. The power of email marketing lies in its ability to develop relationships. And one of the best ways to do this is the email newsletter. Nov 3, 2000

Use Third-Party Lists With Caution - Richard is a man with a mission. And that mission is to spare other small-business owners some of the hard lessons he's learned over the past five years. Email marketing is a great tool for the small-business owner -- he's not knocking it. But just how effective are third-party lists for an email advertising campaign? Oct 27, 2000