Jeanne Jennings
Jeanne Jennings is a leading authority and independent consultant with over 15 years of experience in the e-mail and online realm. She specializes in all aspects of e-mail marketing and publishing, from strategy through design and metrics analysis. Jeanne works with medium- to enterprise-sized organizations and is expert at helping her clients become more effective and more profitable online. She is the author of "The Email Marketing Kit: The Ultimate Email Marketer’s Bible" (SitePoint, 2007) and publisher of "The Jennings Report," a free e-mail newsletter for online marketing professionals. Visit her online at JeanneJennings.com.
Recent articles by Jeanne Jennings
Case Study: Boosting your Reach With an E-mail Series
A series of e-mail messages can be more effective than a single missive. Here's a case, by the numbers.
Oct 19, 2009
Two Free E-mail Deliverability Tools
Getting your e-mail into the inbox is more important than ever. These two free tools help make sure you get there.
Sep 21, 2009
Tips for Selling Ads in E-mail Newsletters, Part 2
E-mail newsletter advertising is a different animal from selling ads for print publications. Four more tips to successfully selling ads.
Aug 24, 2009
Tips for Selling Ads in E-mail Newsletters, Part 1
E-mail newsletter advertising is a different animal from selling ads for print publications. Here are some keys to success.
Aug 10, 2009
E-Mail: Evaluating Dedicated vs. Shared IP Addresses
Sharing an IP address with other businesses can reduce e-mail delivery costs, but there are other factors to consider.
Jul 27, 2009
E-Mail Case Study: Video Landing Pages
Does video on a landing page increase conversion? Does the e-mail list used matter?
Jun 29, 2009
It's Not Just About the E-mail...And Video Complicates Matters
Case study: A video in an e-mail gets an impressive number of click-through rates, yet fails to deliver a decent number of leads. What went wrong?
Jun 15, 2009
More articles by
Jeanne
Jennings
...
