Jeanne Jennings

Jeanne Jennings is a leading authority and independent consultant with over 15 years of experience in the e-mail and online realm. She specializes in all aspects of e-mail marketing and publishing, from strategy through design and metrics analysis. Jeanne works with medium- to enterprise-sized organizations and is expert at helping her clients become more effective and more profitable online. She is the author of "The Email Marketing Kit: The Ultimate Email Marketer’s Bible" (SitePoint, 2007) and publisher of "The Jennings Report," a free e-mail newsletter for online marketing professionals. Visit her online at JeanneJennings.com.

Recent articles by Jeanne Jennings

Really Simple E-mail Segmentation: Engaging Your VIP Customers
How to use recency/frequency/monetary modeling to identify your most valuable customers. Oct 6, 2008

Really Simple E-mail Segmentation: Getting Clicks to Convert
The relationship between your e-mail and your landing page. Sep 22, 2008

Engage Your E-Newsletter Readers
There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getting started. Sep 8, 2008

Really Simple E-mail Segmentation: Getting Openers to Click
Tips for engaging e-mail recipients who open but never click. Aug 25, 2008

Really Simple E-mail Segmentation: Going Offline
The third step in reengaging inactive e-mail recipients hinges on snail mail. Aug 11, 2008

Really Simple E-mail Segmentation: The Reactivation Campaign
The second step in reengaging inactive e-mail recipients. Jul 28, 2008

Really Simple E-mail Segmentation: Reengaging Inactives
The first step in reengaging inactive e-mail recipients. Jul 14, 2008

Really Simple E-mail Segmentation: Developing a Welcome Series
How to develop a e-mail marketing welcome series to educate new people on your e-mail list about a complex product or service -- and drive them to the next level of the relationship. Jun 30, 2008

Really Simple E-mail Segmentation: New Registrants
When someone opts in to receive e-mail from you, it's a big deal. Here's what works and doesn't work -- and why. Jun 16, 2008

Really Simple E-mail Segmentation: A Framework
How to build the framework for segmenting your list and targeting content to improve an e-mail marketing program's performance. Jun 2, 2008

More articles by Jeanne Jennings ...