Jeanne Jennings
Jeanne Jennings is a leading authority and independent consultant with over 15 years of experience in the e-mail and online realm. She specializes in all aspects of e-mail marketing and publishing, from strategy through design and metrics analysis. Jeanne works with medium- to enterprise-sized organizations and is expert at helping her clients become more effective and more profitable online. She is the author of "The Email Marketing Kit: The Ultimate Email Marketer’s Bible" (SitePoint, 2007) and publisher of "The Jennings Report," a free e-mail newsletter for online marketing professionals. Visit her online at JeanneJennings.com.
Recent articles by Jeanne Jennings
E-Mail Case Study: Video Landing Pages
Does video on a landing page increase conversion? Does the e-mail list used matter?
Jun 29, 2009
It's Not Just About the E-mail...And Video Complicates Matters
Case study: A video in an e-mail gets an impressive number of click-through rates, yet fails to deliver a decent number of leads. What went wrong?
Jun 15, 2009
Friends, Friendly Acquaintances, and Your E-mail List
Tempted to add friends and business associates to your company's mass e-mail list? You aren't alone.
Jun 1, 2009
Four Tips for Including Video in E-mail
Ready to add video to your e-mail? First, ask these questions.
May 18, 2009
E-mail Isn't Hockey: Managing Frequency
In hockey, the more shots you make on goal, the greater your likelihood of scoring. Not so with e-mail.
May 4, 2009
E-mail Marketing vs. E-mail Sales
Most e-mail campaigns only promote sales. Why don't they promote brands or customer relationship building?
Apr 20, 2009
Two Free E-mail Deliverability Tools
Getting your e-mail into the inbox is more important than ever. These two free tools help make sure you get there.
Apr 6, 2009
Why E-mail Matters More Than Ever
E-mail is cost-effective and can return great results, but it takes some investment in time, money, and resources to get there. Five tips.
Mar 23, 2009
Report: The Newest E-mail Benchmarks
Benchmarks can help you optimize your efforts. Here's one report that help.
Mar 9, 2009
E-mail: Evaluating Dedicated vs. Shared IP Addresses
Sharing an IP address with other businesses can reduce e-mail delivery costs, but there are other factors to consider.
Feb 23, 2009
