Jeanne Jennings
Jeanne Jennings is a leading authority and independent consultant with over 15 years of experience in the e-mail and online realm. She specializes in all aspects of e-mail marketing and publishing, from strategy through design and metrics analysis. Jeanne works with medium- to enterprise-sized organizations and is expert at helping her clients become more effective and more profitable online. She is the author of "The Email Marketing Kit: The Ultimate Email Marketer’s Bible" (SitePoint, 2007) and publisher of "The Jennings Report," a free e-mail newsletter for online marketing professionals. Visit her online at JeanneJennings.com.
Recent articles by Jeanne Jennings
Best Practices and Testing in E-mail Marketing
Test it. What matters is what works for your program, not what the conventional wisdom sees as a best practice.
Feb 8, 2010
Consumers Get Savvy About Managing Their Inbox
Are your e-mail messages getting into the right folder, the one your audience checks on a regular basis?
Jan 11, 2010
Two Free E-mail Deliverability Tools
Getting your e-mail into the inbox is more important than ever. These two free tools help make sure you get there.
Dec 28, 2009
Testing: Lost Revenue That Is Priceless
Testing may seem pointless at times. But it's a long-term investment in your e-mail marketing program.
Dec 14, 2009
Twitter, Blogs, and E-mail -- Do You Have To?
Advice for MBA students and marketers alike before starting to tweet and blog all over the place.
Nov 16, 2009
Case Study: Boosting your Reach With an E-mail Series
A series of e-mail messages can be more effective than a single missive. Here's a case, by the numbers.
Oct 19, 2009
Tips for Selling Ads in E-mail Newsletters, Part 2
E-mail newsletter advertising is a different animal from selling ads for print publications. Four more tips to successfully selling ads.
Aug 24, 2009
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