Jack Aaronson
Jack Aaronson, CEO of The Aaronson Group and corporate lecturer, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multichannel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows. You can learn more about Jack through his LinkedIn profile and follow him on Twitter: @JackAaronson.
Recent articles by Jack Aaronson
In-Store Uses for Smartphones
Six ways retailers can leverage their customers' smartphones in the store.
Jun 26, 2009
Use Text Messaging in Your Business
Seven ways to get you started using texting in your business.
Jun 12, 2009
United Airlines Takes Active Approach to Customer Satisfaction
Do you care about your customers? Take a page from United's playbook.
May 29, 2009
Ways to Innovate: Image Scanning and Visual Recognition
Examples of companies innovating in unusual ways.
May 15, 2009
Business Slow? Time to Innovate and Test
Why spending downtime innovating and testing can mean increased revenue and future growth.
May 1, 2009
Is Your B2B Site a Good Salesperson?
How to evaluate whether your business-to-business Web site understands your clients' needs. Start with your sales team.
Apr 17, 2009
Let Your Customers Buy From You
Case study: Don't send your customers on a wild goose chase. In this economy, you can't afford to be stupid.
Apr 3, 2009
Search: No Results Equal No Sale
Four best practices for a retail site's not-found page.
Mar 20, 2009
Customer Service Is Even More Important Now
Five best practices for online customer service.
Mar 6, 2009
3-D: Best Practices and Trends
A look at brands and sectors that have deployed the format.
Feb 20, 2009
