Melaney Smith
Melaney Smith is a freelance marketer with more than ten years of experience in marketing, finance, and data mining. She evangelizes the need for businesses to mine their data and make it easily accessible for decision makers. She specializes in helping businesses utilize customer, transaction, and other data to improve or create sales and marketing programs.
Recent articles by Melaney Smith
How to Calculate Lifetime Customer Value -
Yes, you can calculate lifetime customer value! These no-more-excuses tips make the process as painless as possible. Jun 1, 2004
What Should You Spend to Acquire a Customer? -
What are your options when no financial data are unavailable, time's scarce, and top-level support is nonexistent? May 18, 2004
Customers: Not What, But Why -
What's good for Joe isn't necessarily good for Jim. Optimizing e-mail campaigns entails optimizing customer knowledge. May 4, 2004
What's Customer Data Good For? -
Don't run your business by blindly following others' advice. Feb 24, 2004
Using Data for the Long Term -
More than a day-to-day scorecard, your data plays an essential role in strategic business evolution. Feb 10, 2004
Go With the Flow -
Zero budget. Tight schedule. Stunning success (a true story.) Jan 27, 2004
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