Barry Stamos
Barry Stamos is vice president of business development for
Inbox Marketing, which specializes in permission-based, interactive direct marketing. He has handled multi-million dollar CRM technology solutions for Fortune 500 and Global 2000 companies and was the co-director of strategy with a Big Five global professional services firm. Barry also performed services in London for the American Chamber of Commerce (UK) and the U.S. Embassy in London and against all odds, taught business to fifth graders in Chicago.
Recent articles by Barry Stamos
Email: Remove the Stumbling Blocks -
What you need to know and do to get started with email marketing. Dec 9, 2002
The Value of a Value Proposition -
Use email to drive traffic to a destination where your value proposition is housed. Nov 25, 2002
Email and Search: A Powerful Combination -
Email's a powerful lure for motivated shoppers but only a first step in the buying cycle. If customers are still searching when they get to your site, deliver answers. Nov 11, 2002
'Best' Customers: More Profitable Relationships -
Remember good, old fashioned customer service? Handle it with email -- with three proven methods. Oct 28, 2002
Buy Versus Build: Branded Daily Emails? -
Barry's last column shed light on low-cost, high-impact marketing through the use of branded templates. This week, Barry follows up with answers to the question and comment he got most. Oct 14, 2002
Brand-Aid for Everyday Email -
A simple, effective, inexpensive, powerful branding tool hardly anyone uses. Sep 30, 2002
Six Ways to Build an Opt-In List (From Zero) -
Small steps, big returns. You'd be marketing by email but you don't have a list? So much for that excuse. Sep 16, 2002
Breakthrough Marketing -
If it's not segmented, targeted, and data-driven, it's spam -- no matter what the medium. Aug 19, 2002
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