Hans-Peter Brøndmo

Hans Peter Brøndmo has spent his career at the intersection of technological innovation and consumer empowerment. He is a successful serial entrepreneur and a recognized thought leader. His latest company, Plum, is a consumer service with big plans to make the Web easier to use. In 1996, he founded pioneering e-mail marketing company Post Communications. His recent book, "The Engaged Customer," is a national bestseller and widely recognized as the bible of e-mail relationship marketing. As a sought-after keynote speaker, he has addressed more than 50 conferences in the past three years, is often featured in national media, and has been invited to testify at two U.S. Senate hearings and an FCC hearing on Internet privacy and spam. Hans Peter is on the board of the online privacy certification and seal program of TRUSTe and several companies. He performed his undergraduate and graduate studies at MIT.

Recent articles by Hans-Peter Brøndmo

Bright Future, No Sunglasses Required - 2010: Five predictions for what the Internet will have done to life as we know it. Jun 19, 2006

Clip, Collect, and Share - People are genetically programmed to hunt and collect. Prepare for all types of information to take on more of a life of its own. May 1, 2006

Bits Also Want To Be Free - Are storage services the next Internet commodity? Apr 3, 2006

Can You Manage a Mob? - If there's a mob on the street, do you stay inside? Or do you join them? Mar 6, 2006

The Read-Write Web - Want to see the future of the Web? Just look at your e-mail. Feb 6, 2006

Yoogle's Digital Bill of Rights - A fictional company offers its users a bill of rights. Should you give your users one, too? Jan 9, 2006

Digital Sharing: An Unavoidable Force - Does your organization at least dabble in sharing and with letting customers easily remix and share your content? Dec 12, 2005

Web 2.0: Upgrade or Revolution? - Do you really need another personal home page? With new disruptive standards and technologies and a strong focus on openness and sharing, we can do better than upgrades. Join the revolution! Nov 14, 2005

Who Will You Listen To? - More channels and more sources of information exist than ever. Who do you listen to? Equally important, who listens to you? Oct 17, 2005

Is Copyright Wrong? - The debate over what is good copyright protection and what limits innovation, commerce, and learning in the world of bits has only just begun. Sep 19, 2005

More articles by Hans-Peter Brøndmo ...