Mark Redetzke

Mark Redetzke is vice president of online media for Zentropy Partners, a unit of MRM (McCann Relationship Marketing). He's led Zentropy's Minneapolis online media department since 1999, where he develops integrated online contact strategies and oversees all planning and buying. Current clients include Nestle Purina, General Mills, H&R Block, Microsoft, Overture and Sprint. Earlier, Mark planned traditional and online media for Campbell-Mithun. He's a frequent guest lecturer at conferences and graduate advertising and communications courses at St. Thomas University; the University of Minnesota; Minneapolis School of Communication Arts & Design and the 4A's.

Happy Ending - Our interactive media buyer rides off -- not into the sunset, but the sunrise. Mar 9, 2004

Upfront About the Absurd - Mardi Gras is great preparation for an interactive media buyer poised to penetrate the upfront. Feb 24, 2004

Latent Conversions - Why too much data can be a bad thing. Feb 10, 2004

Agencies and SEM: Howdy, Partner - For something so simple, search is pretty darned complicated. That's why agencies need specialized SEM partners. Jan 27, 2004

Five More Media Predictions for 2004 - Broadband will drive the changes this year. Jan 13, 2004

Emerging Trend: Optimizing Based on Brand Metrics - Online is a proven branding medium. Now advertisers can optimize online brand advertising. Dec 30, 2003

Targeting the Evangelist - A little evangelism goes a long way -- especially when budgets are tight. Dec 16, 2003

Don't Talk Amongst Yourselves - No need to preach to the converted. There's plenty of ignorance to combat. Dec 2, 2003

Angry Young Media Buyer - How do media buyers view their clients, agencies, and vendors? Well, Mark's having one of those days. Nov 18, 2003

Thoughts on the Planning Season - This year, online's competitive edge may finally emerge. Nov 4, 2003