Kevin Lee
Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (no. 137) as well as a number 12 position on Deloitte's Fast 500. Kevin's "Paid Search Strategies" column for ClickZ is read by thousands, and his book, "The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy," has been widely praised.
Industry leadership includes being a founding board member of SEMPO and its first elected chairman and active participation on DMA and IAB committees. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin's expertise is also valued by Wall Street, and he has been invited to brief analysts and clients of JPMorgan, RBC, UBS, Piper Jaffray, Bear Stearns, Citicorp, and others. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife and daughter.
Recent articles by Kevin Lee
Microsoft's Bing Launch: The Advertiser View
The search engine is a work in progress, but its consumer and business focus is good for advertisers.
Jun 26, 2009
Microsoft Lawsuit Targets Advertiser Click Fraud
Competitive click fraud perpetrators beware.
Jun 19, 2009
Using Paid Search for Organic Optimization
Paid search can play an important role in testing and improving organic search results. Here's how.
Jun 12, 2009
Display Search Retargeting Wish List, Part 2
Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room for improvement. Last in a series.
Jun 5, 2009
Display Search Retargeting Wish List, Part 1
Behavioral retargeting of individuals who use search -- to show the most relevant ad -- is a huge opportunity in search marketing. Yet there's room for improvement. First in a series.
May 29, 2009
Changes to Google's and Microsoft's Ad Interfaces
Search engine ad management consoles get facelifts. Learn what's new.
May 22, 2009
Bridging the SEM Knowledge Gap
Six approaches to staying on top of the swiftly changing developments in search engine marketing.
May 15, 2009
Credit For "The Last Click" and Attribution
Even though only one click can be the last touch point, this may not relieve you of the legal obligation to pay more than one vendor.
May 8, 2009
Analyzing the Google Content Network
The Google Content Network can work for advertisers, though not nearly as well as a recent Google publication would have you believe.
May 1, 2009
View From the Trenches: Search-Style Media Convergence
Contextual targeting, behavioral display networks, and affiliate marketing companies embrace "search" and performance marketing.
Apr 24, 2009
