Kevin Lee
Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.
Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.
Recent articles by Kevin Lee
Google's Budget Guzzling Engine
Online advertisers are the gas that feeds Google's revenue engine, and in 2009 Google proved just how much of a gas guzzler it is.
Feb 5, 2010
When Will CMO Heads Roll?
Marketers can't ignore SEM and online media any longer and therefore budgets are shifting. Here are six patterns that emerge prior to large budget shifts.
Jan 22, 2010
Mobile Search: Google's Loss Leader or Savvy Investment?
A look at Google's AdMob acquisition and what it means for brand marketers experimenting with mobile advertising.
Jan 8, 2010
Google Picks Fights in OS, Apps, and Phones: What's Next?
Google's Chrome operating system is seen by many as a high risk move, but one with a potential for significant opportunity.
Dec 18, 2009
Top 10 Campaign Optimization Checklist
Here is a checklist of best practices that all search marketers should go through to make sure they aren't wasting money or missing an opportunity.
Dec 11, 2009
Using Paid Search for Organic Optimization
Paid search can play an important role in testing and improving organic search results. Here's how.
Dec 4, 2009
The Google Wave (of Ad Releases)
A look at the important Google 'wave' you should be keeping an eye on this year.
Nov 20, 2009
Data Challenges for Small PPC Campaigns
Some tips for finding statistically valid sample data at every level of your campaign.
Nov 13, 2009
How to Get More Sales per SEM Dollar
The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective?
Nov 6, 2009
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