Kevin Lee
Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.
Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.
Recent articles by Kevin Lee
The Google Wave (of Ad Releases)
A look at the important Google 'wave' you should be keeping an eye on this year.
Nov 20, 2009
Data Challenges for Small PPC Campaigns
Some tips for finding statistically valid sample data at every level of your campaign.
Nov 13, 2009
How to Get More Sales per SEM Dollar
The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective?
Nov 6, 2009
Taking Advantage of Google's Local Business Listings
For search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently be doing.
Oct 23, 2009
Google's View-Through Metrics, Social Media, and Compulsive Clickers
The view-through rate offers a great way to see how different media types respond "beyond the click" by interacting with a site or brand.
Oct 9, 2009
Relevance Signals for PPC Search
Failure to be relevant can have devastating consequences in paid search.
Oct 2, 2009
Let the Buyer Beware with Search Retargeting
If you are integrating display media into your search campaign, here are some factors to consider.
Sep 25, 2009
Why Search Engine Traffic Sources Matter
Keywords and traffic source both impact a search marketing campaign's success, yet most marketers and agencies focus almost exclusively on the keywords.
Sep 18, 2009
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