Archive for Kevin Lee

348 articles
Showing 1 to 20
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• How to Get More Sales per SEM Dollar
  The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective? Nov 6, 2009
• How to Replace Yahoo Paid Inclusion/Paid Placement
  Six approaches to moving past paid inclusion and improving your site. Oct 30, 2009
• Taking Advantage of Google's Local Business Listings
  For search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently be doing. Oct 23, 2009
• Flavors of Search Retargeting: Google AdEx, Yahoo, and Beyond
  Consider these three approaches to retarget search ads. Oct 16, 2009
• Google's View-Through Metrics, Social Media, and Compulsive Clickers
  The view-through rate offers a great way to see how different media types respond "beyond the click" by interacting with a site or brand. Oct 9, 2009
• Relevance Signals for PPC Search
  Failure to be relevant can have devastating consequences in paid search. Oct 2, 2009
• Let the Buyer Beware with Search Retargeting
  If you are integrating display media into your search campaign, here are some factors to consider. Sep 25, 2009
• Why Search Engine Traffic Sources Matter
  Keywords and traffic source both impact a search marketing campaign's success, yet most marketers and agencies focus almost exclusively on the keywords. Sep 18, 2009
• When Did Google Become the Bad Guy?
  Seven reasons for marketers' love-hate relationship with Google. Sep 11, 2009
• Allocating Budgets for SEM and Display
  Five tips for deciding how much budge to allocate to both search media and online display media. Sep 4, 2009
• Ten Reasons You'll Soon Spend 25% More On Search
  Improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months. Aug 28, 2009
• Who's Your Search Marketing General Contractor?
  It's time to rethink how you decided on the optimal vendor relationships for your company. Aug 21, 2009
• How Google's Caffeine Will Impact PPC
  Like a hurricane, Google's latest algorithmic change will prove itself able to do damage. Aug 14, 2009
• PPC Search Ads: Guilty Until Proven Innocent?
  If your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment. Aug 7, 2009
• Yahoo and Microsoft: The Deal for Search Advertisers
  A long-awaited deal includes some surprises and unanswered questions. Jul 30, 2009
• Search Marketing's Changing Algorithms
  The new hot area of search and content is instant gratification. Will consumers expect the same level of instant gratification on advertisers' landing pages? Jul 24, 2009
• Trademark Policies: Google and Beyond
  What Google's new trademark advertising and bidding policies mean for online advertisers and marketers. Jul 17, 2009
• Prepare Your Paid Search for the Google OS
  Chrome OS may be a year away, but marketers should start thinking now about how to use it to leverage their PPC campaigns. Jul 10, 2009
• Microsoft's Bing Launch: The Advertiser View
  The search engine is a work in progress, but its consumer and business focus is good for advertisers. Jun 26, 2009
• Microsoft Lawsuit Targets Advertiser Click Fraud
  Competitive click fraud perpetrators beware. Jun 19, 2009

348 articles
Showing 1 to 20
Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

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