Janis Mara

Recent articles by Janis Mara

New Microsoft Group Targets Content Providers
Industry observers say Microsoft's new entertainment and technology group will court content providers. Jul 20, 2004

Advertising.com Launches Affiliate Network
The interactive marketing services firm, soon to be acquired by AOL, launches an affiliate network for publishers. Jul 20, 2004

IPIX To Release Yellow Pages Ad Tool
On- and offline classifieds player IPIX AdMission is expected to roll out a tool tomorrow enabling local businesses to create and place rich media ads on online yellow pages. Jul 19, 2004

Local-i Restaurant Search Site Launches in Beta
New restaurant search engine Local-i aims to take a bite out of the lucrative local search market. Jul 16, 2004

Blogging Firm Shifts Management, Makes Acquisition
The changing of the guard is seen as a sign of the company's maturation. Jul 15, 2004

Microsoft Wins $4 Million in Spam Case
The online giant wins a summary judgment of $4 million in a case involving unusually deceptive spam, false advertising and trademark infringement. Jul 15, 2004

Search-Style Ads Lift Brand Awareness, Study Says
Text advertising has a positive effect on brand awareness, according to a study by the Interactive Advertising Bureau and Nielsen//NetRatings. Jul 15, 2004

Aussie Yellow Pages Player Bows Full-Fledged Search Engine
Australia's Sensis launches a search engine that returns Web sites, yellow pages listings and white pages listings in its search results. It's a strategy that analysts say will be closely-watched by U.S. players. Jul 14, 2004

Google Acquires Picasa
In a relationship-building move, Google acquires digital photography company Picasa. Jul 13, 2004

Study: Size May Not Matter, But Ranking Does
A study of search engine result ranking says there is a ten-times difference in potential traffic between the number one and number 10 paid search listings. Jul 13, 2004

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