Janis Mara
Recent articles by Janis Mara
New Microsoft Group Targets Content Providers -
Industry observers say Microsoft's new entertainment and technology group will court content providers. Jul 20, 2004
Advertising.com Launches Affiliate Network -
The interactive marketing services firm, soon to be acquired by AOL, launches an affiliate network for publishers. Jul 20, 2004
IPIX To Release Yellow Pages Ad Tool -
On- and offline classifieds player IPIX AdMission is expected to roll out a tool tomorrow enabling local businesses to create and place rich media ads on online yellow pages. Jul 19, 2004
Local-i Restaurant Search Site Launches in Beta -
New restaurant search engine Local-i aims to take a bite out of the lucrative local search market. Jul 16, 2004
Microsoft Wins $4 Million in Spam Case -
The online giant wins a summary judgment of $4 million in a case involving unusually deceptive spam, false advertising and trademark infringement. Jul 15, 2004
Search-Style Ads Lift Brand Awareness, Study Says -
Text advertising has a positive effect on brand awareness, according to a study by the Interactive Advertising Bureau and Nielsen//NetRatings. Jul 15, 2004
Aussie Yellow Pages Player Bows Full-Fledged Search Engine -
Australia's Sensis launches a search engine that returns Web sites, yellow pages listings and white pages listings in its search results. It's a strategy that analysts say will be closely-watched by U.S. players. Jul 14, 2004
Google Acquires Picasa -
In a relationship-building move, Google acquires digital photography company Picasa. Jul 13, 2004
Study: Size May Not Matter, But Ranking Does -
A study of search engine result ranking says there is a ten-times difference in potential traffic between the number one and number 10 paid search listings. Jul 13, 2004
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