Pamela Parker

Pamela Parker is managing editor of several units of the ClickZ Network: News, Features and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. From that vantage point, she's delved into search, e-mail, RSS, rich media and mobile, watching every step, and mis-step, along the road to their development. Before working on the ClickZ properties, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. She has served as speaker and moderator at a wide variety of events, including the Jupiter/ClickZ AdForum, ClickZ E-Mail Strategies, Ad:Tech and the IAB Professional Development Series. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

Recent articles by Pamela Parker

J&J to Organize Blogging Moms - Rather than launch its own blog, Johnson's Baby will foster women's participation in the blogosphere. Jul 31, 2006

Podbridge Snares Patent for Ads in Time-Shifted Content - The podcasting measurement company aims to protect its technology for serving dynamic ads. Jul 28, 2006

Forecast: Online to Reach 9 Percent Share of Ad Spend in 2011 - Search will continue to drive growth over the next five years, a new JupiterResearch forecast concludes. Jul 24, 2006

MSN Revenues Decline Slightly; Investments Continue - The company plans to put $500 million into online services, including ad-supported businesses, over the next fiscal year. Jul 21, 2006

The Adolescent Years - How interactive marketing is like high school, and how your brand can get in with the cool kids. Jul 21, 2006

Google's Click-Fraud Efforts Deemed ‘Reasonable’ - An engineer assigned to evaluate Google's system as part of a class-action lawsuit concludes that the company's current efforts pass muster. Not so before March 2005, however. Jul 21, 2006

Yahoo to Delay Ad Platform Upgrade - The company announced the delay as it reported second quarter earnings of $164 million. Jul 18, 2006

Web Ad Rivals Unite on Net Neutrality Plea to Senate - At stake, among other things, are untold ad dollars associated with high bandwidth content such as video. Jul 14, 2006

NYT Co's IHT Debuts Dynamically-Generated Podcasts - UPDATE: The company will seek advertisers to monetize the service. Jul 13, 2006

Yahoo Expands Reach to U.S. Hispanics with Search Distribution Deal - The agreement is meant to complement the portal's relationship with Telemundo. Jul 12, 2006

More articles by Pamela Parker ...