Pamela Parker
Pamela Parker is managing editor of several units of the ClickZ Network: News, Features and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. From that vantage point, she's delved into search, e-mail, RSS, rich media and mobile, watching every step, and mis-step, along the road to their development. Before working on the ClickZ properties, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. She has served as speaker and moderator at a wide variety of events, including the Jupiter/ClickZ AdForum, ClickZ E-Mail Strategies, Ad:Tech and the IAB Professional Development Series. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Recent articles by Pamela Parker
J&J to Organize Blogging Moms
Rather than launch its own blog, Johnson's Baby will foster women's participation in the blogosphere.
Jul 31, 2006
MSN Revenues Decline Slightly; Investments Continue
The company plans to put $500 million into online services, including ad-supported businesses, over the next fiscal year.
Jul 21, 2006
The Adolescent Years
How interactive marketing is like high school, and how your brand can get in with the cool kids.
Jul 21, 2006
Google's Click-Fraud Efforts Deemed ‘Reasonable’
An engineer assigned to evaluate Google's system as part of a class-action lawsuit concludes that the company's current efforts pass muster. Not so before March 2005, however.
Jul 21, 2006
Yahoo to Delay Ad Platform Upgrade
The company announced the delay as it reported second quarter earnings of $164 million.
Jul 18, 2006
Web Ad Rivals Unite on Net Neutrality Plea to Senate
At stake, among other things, are untold ad dollars associated with high bandwidth content such as video.
Jul 14, 2006
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