Philippe Suchet

Philippe Suchet is the CEO of Kefta, Inc. Kefta, a leader in managing customer interactions, provides technology and strategy to Fortune 1000 companies to help them maximize the ROI of their online channel. Philippe has over 10 years of experience in sales and marketing and has helped leading corporations in the retail, telecommunication, and financial services industries to develop and implement marketing strategies and tactics. Philippe holds an MBA from Harvard Business School.

Recent articles by Philippe Suchet

Being Relevant
Personalization is great. Relevance impacts the bottom line. Oct 11, 2004

Real-Time Online Profiling
Profiling starts when a customer enters your site, not once a purchase is made. May 27, 2004

Online Marketing Tips for Catalog Retailers
Competition in online retail is getting stiffer. How to remain a viable player in the game. May 13, 2004

Online Forms That Generate Leads
How to use online forms to generate leads and increase conversion rates. Apr 29, 2004

The Often-Overlooked Survey
Surveys are a powerful and overlooked tool. Six tips for using them to develop deeper understanding of your customers and their behaviors. Apr 15, 2004

Customer Focus, Not Product Focus
Use segmentation to build a sound online marketing strategy. Apr 1, 2004

Being Relevant
Personalization is great. Relevance impacts the bottom line. Mar 18, 2004

How More Data Can Run You Off Track
Less is more -- even when it comes to customer data. Mar 4, 2004

Customer-Centric Marketing Versus Mass Consumerism
Couple Internet power with direct-marketing efficiency. Feb 19, 2004

Use Data to Improve E-Mail Effectiveness
Three ways customer data can improve retention e-mail communications. Feb 5, 2004

More articles by Philippe Suchet ...