Philippe Suchet
Philippe Suchet is the CEO of
Kefta, Inc. Kefta, a leader in managing customer interactions, provides technology and strategy to Fortune 1000 companies to help them maximize the ROI of their online channel. Philippe has over 10 years of experience in sales and marketing and has helped leading corporations in the retail, telecommunication, and financial services industries to develop and implement marketing strategies and tactics. Philippe holds an MBA from Harvard Business School.
Recent articles by Philippe Suchet
Being Relevant -
Personalization is great. Relevance impacts the bottom line. Oct 11, 2004
Real-Time Online Profiling -
Profiling starts when a customer enters your site, not once a purchase is made. May 27, 2004
Online Marketing Tips for Catalog Retailers -
Competition in online retail is getting stiffer. How to remain a viable player in the game. May 13, 2004
Online Forms That Generate Leads -
How to use online forms to generate leads and increase conversion rates. Apr 29, 2004
The Often-Overlooked Survey -
Surveys are a powerful and overlooked tool. Six tips for using them to develop deeper understanding of your customers and their behaviors. Apr 15, 2004
Customer Focus, Not Product Focus -
Use segmentation to build a sound online marketing strategy. Apr 1, 2004
Being Relevant -
Personalization is great. Relevance impacts the bottom line. Mar 18, 2004
Use Data to Improve E-Mail Effectiveness -
Three ways customer data can improve retention e-mail communications. Feb 5, 2004
More articles by
Philippe
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