Jared Blank

Jared Blank is a senior analyst at Jupiter Research where he covers e-mail marketing, writing extensively on best practices for companies in multiple industries. He also studies how consumers purchase leisure and business travel online, and how travel suppliers can use the Internet as part of their marketing strategies. Earlier, as a senior consultant at Deloitte Consulting, Jared worked with manufacturing and retail firms, focusing on supply chain management and strategic marketing. At the University of Michigan, as an associate editor in the public affairs office, he wrote speeches and articles for University publications. Jared holds an MBA in Marketing from Case Western Reserve University. (Jupiter Research is owned by ClickZ's parent company, Jupitermedia).

Seven Takeaways for Marketers - There are oceans of advice for interactive marketers. Cutting through the clutter, seven pearls of wisdom for the New Year. Dec 22, 2003

Opt Out of This (If You Can) - Don't value online privacy? Has Ticketmaster got a privacy policy for you! Nov 24, 2003

E-Mail: Less Is Always More - ...unless you test and learn otherwise. Oct 27, 2003

La-La Legislation - Even Gary Coleman could come up with a better spam bill than the one California enacted last week. Sep 29, 2003

Marketing the eBay Way - Going once, going twice... Super low-cost marketing ideas. Aug 4, 2003

E-Mail May Cost More Than You Think - E-mail's low cost can breed carelessness. Don't let it happen to you. Jul 7, 2003

Coping With Price Transparency - Don't fight consumer behavior. Work with it. Jun 16, 2003

What If You Built a Blog and No One Came? - Writing a Weblog is the easy part. Getting it seen is a bit more complex. May 19, 2003

Spam: The Never-Ending Challenge - Legal remedies to the spam problem have little chance of making a difference for consumers -- or marketers. Apr 21, 2003

Annoyance Doesn't Help, Action Does - Sure, consumers are frustrated with spam. What are you going to do about it? Mar 24, 2003