Heidi Cohen

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Heidi Cohen is the president of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.

Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.

Since 2002, Heidi has been a member of the faculty of NYU's master of science in integrated marketing program, where she received NYU's Outstanding Service award.

Heidi is also a popular speaker on current industry topics.

Recent articles by Heidi Cohen

12 Ways to Improve and Expand Your Content Marketing
How content drives social media, SEO, and sales. Feb 8, 2010

13 Tactics to Make Social Media Work Harder
Learn how to leverage social media effectively to drive real results with these actionable tactics. Jan 25, 2010

Seven Top Online Marketing Trends for 2010
Developing an online marketing strategy in a maturing marketplace is harder than in a dynamic, growing one. Here are factors to consider. Jan 11, 2010

Seven Ways to Get Your Marketing Back on Track in 2010
A look at today's interactive marketing realities and how to adapt to the new marketplace. Dec 28, 2009

Social Media Checklist for Small and Medium Size Businesses
Nine ways that SMBs can develop a viable social media marketing strategy. Dec 14, 2009

Optimizing Your E-Commerce Site: Three Levers for Success
How to tune up your Web site now for the end-of-the-year holiday season. Nov 30, 2009

Three Ways to Use Content to Engage Your Audience
Think creatively to build relationships with your customers and enhance your content offering. Nov 16, 2009

Seven Ways To Tap Social Shopping
How marketers can get the best results during the upcoming holiday shopping season from social marketing initiatives. Nov 2, 2009

Three Ways to Socialize Your E-mail Communications
E-mail and social media work together. Here's how. Oct 19, 2009

Three Ways to Leverage Existing Media Assets
Media companies can test these options to make money in online publishing. Oct 5, 2009

More articles by Heidi Cohen ...