Chang Yu

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As associate director of new media at TM Interactive, Chang Yu specializes in developing online media strategies for a variety of clients to help meet their interactive goals. Some clients he's worked with include Subaru of America, Nationwide Insurance and Exxon Mobil.

Recent articles by Chang Yu

Five Things You Need to Know About Behavioral Targeting
Three leading behavioral targeting providers share a wealth of information. Sep 7, 2005

Three Factors in Planning a Behavioral Marketing Campaign
Important things to watch for when using behavioral targeting as a media tactic. May 18, 2005

Behavioral Targeting and Mobile Ad Opportunities
Wouldn't it be great if digital ad opportunities could be combined with robust mobile services? May 4, 2005

Three Requirements for Behavioral Targeting
Behavioral targeting can't be everything to everyone. What do you need to see on the table to implement behavioral targeting? Apr 20, 2005

Behavioral Targeting and Video Ads
With the rise of broadband connections, video ads are poised to be the next big thing. Behavioral targeting can help get us there. Apr 6, 2005

Five Things You Need to Know About Behavioral Targeting
Three leading behavioral targeting providers share a wealth of information. Mar 23, 2005

Behavioral Targeting: Quality or Quantity?
You can target segments based on quality. But when many users fall into multiple segments, do you get quality or just quantity? Mar 9, 2005

Behavioral's Missing Link?
Will changing how behavioral advertising is bought and sold move it into the big leagues? A new product is making that bet. Feb 23, 2005

Behavioral Targeting: The Pre-Game Prep
Like football, behavioral targeting is simple in essence but complex in execution. Feb 9, 2005

Behavioral Marketing 101: Defining the Terminology
Before behavioral marketing's tipping point is reached, we all must first speak the same language. Jan 26, 2005

More articles by Chang Yu ...