Chang Yu
As associate director of new media at
TMInteractive,
Chang Yu specializes in developing onlinemedia strategies for a variety of clients to help meet their interactivegoals. Some clients he's worked with include Subaru of America, NationwideInsurance and Exxon Mobil.
Recent articles by Chang Yu
Behavioral Targeting and Mobile Ad Opportunities -
Wouldn't it be great if digital ad opportunities could be combined with robust mobile services? May 4, 2005
Three Requirements for Behavioral Targeting -
Behavioral targeting can't be everything to everyone. What do you need to see on the table to implement behavioral targeting? Apr 20, 2005
Behavioral Targeting and Video Ads -
With the rise of broadband connections, video ads are poised to be the next big thing. Behavioral targeting can help get us there. Apr 6, 2005
Behavioral Targeting: Quality or Quantity? -
You can target segments based on quality. But when many users fall into multiple segments, do you get quality or just quantity? Mar 9, 2005
Behavioral's Missing Link? -
Will changing how behavioral advertising is bought and sold move it into the big leagues? A new product is making that bet. Feb 23, 2005
Behavioral Targeting: The Pre-Game Prep -
Like football, behavioral targeting is simple in essence but complex in execution. Feb 9, 2005
Behavioral Marketing 101: Defining the Terminology -
Before behavioral marketing's tipping point is reached, we all must first speak the same language. Jan 26, 2005
More articles by
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