Karen Gedney

Karen Gedney is an award-winning creative director and copywriter. She has a successful track record of achieving high e-mail response rates for Fortune 1000 companies and leading organizations. She also conducts corporate training and business coaching. Her Web site is karengedney.com. She lives in Brooklyn with her husband and two sons.

Recent articles by Karen Gedney

Increasing Readership for Your E-Newsletter
Want to build your e-newsletter's audience? Try these tips. Jul 22, 2009

Buff Enough for a Tough Economy? Ten E-mail Exercises
In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages. Jul 8, 2009

A Little E-Mail Budget Goes a Long Way
How to use e-mail to capture low-hanging revenue. Jun 24, 2009

Go With What Works
Need copy for a new e-mail marketing campaign? There is no need to start from scratch. Jun 10, 2009

Write Your Way Out of the Recession
How can you find a copywriter who can boost your bottom-line results? May 27, 2009

How to Win Friends and Influence People by E-mail
Tips for getting more out of in-person networking events. May 13, 2009

Synch Your E-Mail Calendar
Timing is everything. So make sure your e-mail is optimally timed with your audience's calendar. Apr 29, 2009

Revive the Lost Art of Direct Response Copywriting Online
Direct marketing tips that translate well to e-mail. Apr 15, 2009

Top-Load Your E-Newsletter for Better Performance
Design changes are credited with scoring double-digit click-through rates. Apr 1, 2009

The Inbox: New Business Incubator and Laboratory
Ten questions to assess how to improve upon past performance to get better future results in e-mail marketing. Mar 4, 2009

More articles by Karen Gedney ...