Rob McGann

Recent articles by Rob McGann

Report: Local Online Radio Ad Spend Nearly Doubles
The numbers bode well for initiatives from traditional players Clear Channel and Infinity. Mar 28, 2005

Pepsi Poised to Launch "Yoda" Promotion Online
Campaign features a sweepstakes with e-mail, phone, and SMS components, followed by a new Diet Pepsi TV spot. Mar 25, 2005

Online Shoppers Prefer Aggregators Over Merchant Sites
Consumers shop around for better prices, sales and discounts. Mar 24, 2005

UK Online Ad Spend Soared Nearly 50 Percent in '04
Interactive advertising expenditures nearly overtook radio. Mar 24, 2005

File Sharers Go Beyond P2P
Americans pessimistic about government's ability to curb illegal file sharing. Mar 23, 2005

Anti-Spyware Companies Promote Cookie Deletion
Lack of public understanding about the difference between cookies and spyware poses problems for online ad measurability. Mar 23, 2005

The Deadly Duo: Spam and Viruses, February 2005
Rich countries spam more. Mar 22, 2005

Ford Sharpens Branding Distinctions with Site Redesign
One of the major objectives is to boost traffic and attention to eight 'brand channels.' Mar 22, 2005

Mercedes Starts-Up M-Class Campaign With iTV
The campaign also features online, print, television, and promotional event components. Mar 21, 2005

Web Usage Growth Flatlines in U.S., Other Mature Markets
Emerging markets hold opportunities for online business expansion. Mar 21, 2005

More articles by Rob McGann ...