Rob McGann
Recent articles by Rob McGann
Report: Local Online Radio Ad Spend Nearly Doubles
The numbers bode well for initiatives from traditional players Clear Channel and Infinity.
Mar 28, 2005
Pepsi Poised to Launch "Yoda" Promotion Online
Campaign features a sweepstakes with e-mail, phone, and SMS components, followed by a new Diet Pepsi TV spot.
Mar 25, 2005
File Sharers Go Beyond P2P
Americans pessimistic about government's ability to curb illegal file sharing.
Mar 23, 2005
Anti-Spyware Companies Promote Cookie Deletion
Lack of public understanding about the difference between cookies and spyware poses problems for online ad measurability.
Mar 23, 2005
Mercedes Starts-Up M-Class Campaign With iTV
The campaign also features online, print, television, and promotional event components.
Mar 21, 2005
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