Rob McGann

Recent articles by Rob McGann

Report: Local Online Radio Ad Spend Nearly Doubles - The numbers bode well for initiatives from traditional players Clear Channel and Infinity. Mar 28, 2005

Pepsi Poised to Launch "Yoda" Promotion Online - Campaign features a sweepstakes with e-mail, phone, and SMS components, followed by a new Diet Pepsi TV spot. Mar 25, 2005

Online Shoppers Prefer Aggregators Over Merchant Sites - Consumers shop around for better prices, sales and discounts. Mar 24, 2005

UK Online Ad Spend Soared Nearly 50 Percent in '04 - Interactive advertising expenditures nearly overtook radio. Mar 24, 2005

File Sharers Go Beyond P2P - Americans pessimistic about government's ability to curb illegal file sharing. Mar 23, 2005

Anti-Spyware Companies Promote Cookie Deletion - Lack of public understanding about the difference between cookies and spyware poses problems for online ad measurability. Mar 23, 2005

The Deadly Duo: Spam and Viruses, February 2005 - Rich countries spam more. Mar 22, 2005

Ford Sharpens Branding Distinctions with Site Redesign - One of the major objectives is to boost traffic and attention to eight 'brand channels.' Mar 22, 2005

Mercedes Starts-Up M-Class Campaign With iTV - The campaign also features online, print, television, and promotional event components. Mar 21, 2005

Web Usage Growth Flatlines in U.S., Other Mature Markets - Emerging markets hold opportunities for online business expansion. Mar 21, 2005

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