Pete Blackshaw
Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is executive vice president of strategic services for Nielsen Online, a combination of Nielsen BuzzMetrics, a firm Pete helped cofound, and Nielsen//NetRatings. One of Pete's key focuses is helping brands interpret, manage, and act on consumer-generated media (CGM). A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete cofounded the Word of Mouth Marketing Association (WOMMA). He authors several blogs, including ConsumerGeneratedMedia.com, and is the author of an upcoming book from Random House, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World."
Recent articles by Pete Blackshaw
One More Time: We Marketers Still Have Control! - Do we marketers have the guts and inner will to reassert our role and influence in the marketer-consumer relationship? Jun 24, 2008
Ten Big Questions Every CMO Must Ask - The advent of digital and social media has introduced important new questions to ask, evaluate, and ask again. Here are 10 to consider. Jun 10, 2008
Why Brand Advocacy Matters - Brands must a take a long look in the mirror and ask themselves: what are the root drivers of advocacy? May 27, 2008
Twitter by Machiavelli - A look at 16 curious personality types and behaviors emerging from Twitter-land. May 13, 2008
100 Columns, and 10 for the "Re-Read" List - Meaningful relationships with social networks, word-of-mouth marketing 101, and more. Apr 29, 2008
Customer Service Meets "Lord of the Twitters" - How to win a chit - rather than get slit - by a twit. Apr 15, 2008
Word-of-Mouth Marketing 101, à la Zappos.com - Zapped by the customer service company that happens to sell shoes. Apr 1, 2008
Ten Reasons Marketers Should Pay Attention to Wikipedia - The online encyclopedia, produced collaboratively by volunteers, is rewriting the marketing script. Mar 18, 2008
10 Interactive Marketing Tips from Barack and Hillary - A look at the equivalent of a Super Bowl of interactive advertising. Mar 4, 2008
Marketing With, Not to, Kids 101 - What 2-year-old twins can teach you about the ins and outs of persuasion and marketing. Feb 19, 2008
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