P.J. Fusco

P.J. Fusco has been working in the Internet industry since 1996 when she developed her first SEM service while acting as general manager for a regional ISP. She was the SEO manager for Jupitermedia and has performed as the SEM manager for an international health and beauty dot-com corporation generating more than $1 billion a year in e-commerce sales. Today, she is director for natural search for Netconcepts, a cutting-edge SEO firm with offices in Madison, WI, and Auckland, New Zealand. You can follow her on Twitter at @pjhfusco.


Recent articles by P.J. Fusco

    On Kindergarten & SEO
    Search marketers can find inspiration from Robert Fulghum's credo in "All I Really Need to Know."

    Twitter 101: Tweetable SEO
    Twitter should not be ignored if you seek one more way to rank in search results.

    Future Proofing SEO
    If you're in a rush to establish a social presence, you can leap before you lurk.

    Why Not a Widget?
    Widgets are a cost-effective link-building tactic even in a tough economy. Here are the nuts and bolts of using these software applications to build SEO.

    Measuring Social Media Optimization
    If something is worth doing, it's worth measuring. How you can measure your social media initiatives.

    Finding Link Targets
    Steps for building a link-building strategy for targeted phrases to raise your Web site's visibility in search engine results.

    SEO Tools: Link Analysis, Part 3
    Free and low-cost tools for assessing the quality of backlinks.

    SEO Tools: Link Analysis, Part 2
    Anchor text link analysis tools that assess the role that targeted phrases play in signaling relevancy to the search engines.

    SEO Tools: Link Analysis, Part 1
    Free link-analysis tools from Google, Yahoo, and SEOmoz reveal some signals that Web pages send to search engines. First in a series.

    SEO Is Not Free
    Three ways organizations neglect search engine optimization.

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