P.J. Fusco
P.J. Fusco has been working in the Internet industry since 1996 when she developed her first SEM service while acting as general manager for a regional ISP. She was the SEO manager for Jupitermedia and has performed as the SEM manager for an international health and beauty dot-com corporation generating more than $1 billion a year in e-commerce sales. Today, she is director for natural search for Netconcepts, a cutting-edge SEO firm with offices in Madison, WI, and Auckland, New Zealand. You can follow her on Twitter at @pjhfusco.
Recent articles by P.J. Fusco
The Art of Active Listening
How to use social search tools to listen to conversations and then participate.
Nov 18, 2009
SEO Can't Fix Stupid
Investing in search engine optimization is wasteful if you don't fix these shortcomings first.
Oct 21, 2009
SEO Q&A
Comparing link buying versus link building and resolving duplicate content issues.
Oct 7, 2009
Deduping Duplicate Content
The Web is one tangled mess of equally irrelevant content. Four quick tests to tell if duplicate content is an issue for your site.
Sep 23, 2009
Still Hooked on the Idea of Link Bait?
Examples of effective link bait from a Church of the Flying Spaghetti Monster manifesto, Whole Foods CEO John Mackey's blog post, to a WordPress plug in.
Sep 9, 2009
Back-to-School for SEO
Major retailers are turning to social media to promote back-to-school goods in a fresh way, but most need a remedial course in search engine optimization.
Jul 29, 2009
Keeping Christmas Alive
Summer is prime time for harvesting links for the year-end holiday season.
Jul 15, 2009
On Kindergarten & SEO
Search marketers can find inspiration from Robert Fulghum's credo in "All I Really Need to Know."
Jul 1, 2009
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