Archive for P.J. Fusco

130 articles
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SEO Best Practices When Moving a Web Site
How to move your site to a new domain and remain on the search engines' radar. Dec 16, 2009
Site Redesign SEO Considerations for 2010
If you have a Web site development or redevelopment project in your strategic plans, don't ignore SEO. Dec 2, 2009
The Art of Active Listening
How to use social search tools to listen to conversations and then participate. Nov 18, 2009
SEO Can't Fix Stupid
Investing in search engine optimization is wasteful if you don't fix these shortcomings first. Oct 21, 2009
SEO Q&A
Comparing link buying versus link building and resolving duplicate content issues. Oct 7, 2009
Deduping Duplicate Content
The Web is one tangled mess of equally irrelevant content. Four quick tests to tell if duplicate content is an issue for your site. Sep 23, 2009
Still Hooked on the Idea of Link Bait?
Examples of effective link bait from a Church of the Flying Spaghetti Monster manifesto, Whole Foods CEO John Mackey's blog post, to a WordPress plug in. Sep 9, 2009
Hooked on the Idea of Link Bait?
Better figure out if you are ready for it first. Aug 26, 2009
Blogging: The Missing Link of Social Marketing
Are money and time barriers to establishing a company blog? Think again. Aug 12, 2009
Back-to-School for SEO
Major retailers are turning to social media to promote back-to-school goods in a fresh way, but most need a remedial course in search engine optimization. Jul 29, 2009
Keeping Christmas Alive
Summer is prime time for harvesting links for the year-end holiday season. Jul 15, 2009
On Kindergarten & SEO
Search marketers can find inspiration from Robert Fulghum's credo in "All I Really Need to Know." Jul 1, 2009
Twitter 101: Tweetable SEO
Twitter should not be ignored if you seek one more way to rank in search results. Jun 17, 2009
Future Proofing SEO
If you're in a rush to establish a social presence, you can leap before you lurk. Jun 3, 2009
Why Not a Widget?
Widgets are a cost-effective link-building tactic even in a tough economy. Here are the nuts and bolts of using these software applications to build SEO. May 20, 2009
Measuring Social Media Optimization
If something is worth doing, it's worth measuring. How you can measure your social media initiatives. May 6, 2009
Finding Link Targets
Steps for building a link-building strategy for targeted phrases to raise your Web site's visibility in search engine results. Apr 22, 2009
SEO Tools: Link Analysis, Part 3
Free and low-cost tools for assessing the quality of backlinks. Apr 8, 2009
SEO Tools: Link Analysis, Part 2
Anchor text link analysis tools that assess the role that targeted phrases play in signaling relevancy to the search engines. Mar 25, 2009
SEO Tools: Link Analysis, Part 1
Free link-analysis tools from Google, Yahoo, and SEOmoz reveal some signals that Web pages send to search engines. First in a series. Mar 11, 2009