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Archive for Martin Lindstrom

253 articles
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Consumer Power in a Flash
Brand building in the age of consumer control. Mar 27, 2007
The Secret to Standing Out
If you want to get ahead of the leader, don't follow in his tracks. Feb 27, 2007
Brand-ish Opinion
Does your brand provoke conversation? Go ahead -- give people something to talk about. Jan 23, 2007
Is Your Brand A Ticking Time Bomb?
How to find out -- before the explosion. Dec 26, 2006
All Brand Power to the Consumer
Five years from now, almost every successful marketing activity will be created and driven by the consumer. Three tips to prepare for it. Nov 28, 2006
Brand Marketer, Storyteller
It's not enough to be a product promoter. You must also be a gifted teller of intriguing tales. Oct 24, 2006
Life on the Edge With Generation Tomorrow
Mass-market audiences are a thing of the past, and no brand can afford to be friends with everyone. Sep 26, 2006
Web Site Branding: Go Global or Stay Local?
Should your Web site be global or adopt your nationality? Aug 22, 2006
Keeping Brand Identity in a Customized World
What's the brand's role in a world of customized products and services? Jul 25, 2006
Brand Archaeology: Dig Up Your Past
Excavate your brand's past and recover its most significant signals. Jun 27, 2006
Sounding Your Brand
Use the power of sound for an innovative way to build your brand. May 23, 2006
The Story Of Branding
The value of stories. Apr 25, 2006
Sticky Branding
Sticky branding is one of the most desirable branding techniques. A sticky component can be the glue between your online brand and consumers. Mar 28, 2006
Brand Citizens: Take a Stand
Brand ethics: when should a brand take a stand? And how do you deal with the fallout? Feb 28, 2006
Instant Branding: Viral E-Mail, Part 2
Getting viral with one part humor, one part daring, and a finely-honed sense of timing. Conclusion of a two-part series. Jan 24, 2006
Instant Branding: Viral E-Mail, Part 1
Getting viral with one part humor, one part daring, and a finely honed sense of timing. Part one of a two-part series. Dec 27, 2005
Smash Your Vision Statement!
Any self-respecting company has a vision statement, but is it worth the paper it's written on? Three tips to help make your vision statement mean something. Nov 22, 2005
How to Find a Perfect Brand Partnership
Partnerships have been around forever. Yet few brand Web sites leverage this basic business concept. Oct 25, 2005
Passion, Dedication, and Care
Brand building inspiration from the East. Sep 27, 2005
The Branding and Mapping Mash-Up
Mapping and the Internet have teamed up to deliver a wondrous new world of community relations. Brand marketers, listen up! Aug 23, 2005

253 articles
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