Enid Burns

Recent articles by Enid Burns

Execs & Accounts: Organic, Cellufun, Third Screen Media - Drop.io recruits Organic's Chad Stoller; Third Screen founder Tom Burgess to serve on Cellufun's advisory board member, and mobile games vet Keith Katz joins as an executive. Jul 3, 2008

Broadband Draws Entertainment Traffic - Summer heightens Internet use and increases consumption of entertainment-related content. Jun 26, 2008

Execs & Accounts: Avenue A/Razorfish, Sapient, AdGooroo - Avenue A | Razorfish promotes in Seattle; Sapient Scores Euro RSCG 4D's Barratt; AdGooroo Hires DoubleClicker Jun 25, 2008

Agencies Adapt to Lack of Mobile Marketing Talent - The pool of seasoned mobile marketing pros is more of a puddle; agencies are learning to settle for less. Jun 24, 2008

Jaguar Drives Mobile Campaign on Yahoo - Automaker promoted its new XF sedan through a targeted mobile campaign on Yahoo -- six months before the car hit the showroom. Jun 23, 2008

Execs & Accounts: Demand Media, IMC, Hearst - Demand Media launches Livestrong.com for Lance Armstrong Foundation; David Shulman is tapped to head IMC's New York office. Jun 23, 2008

Execs & Accounts: Clickable, 5th Finger, MRM, MediaWhiz - Clickable hires seven execs, 5th Finger runs a mobile campaign for the Zune on MSN, and MRM Worldwide hires a managing director to lead the New York office. Jun 20, 2008

Facing Mobile Talent Squeeze, Agencies Embrace Training - Nokia is latest to offer education programs to agencies and advertisers. Jun 19, 2008

Yahoo Expands its Mobile Presence in Asia - Multiple deals put oneSearch on the decks of five more APAC carriers, and display ads on two mobile operators. Jun 18, 2008

Execs & Accounts: Quattro Wireless, Kudzu.com, Ralph Lauren - Response Media wins Cox Enterprises account for integrated marketing, while Quattro Wireless is working with Cox Newspapers to create mobile editions. Jun 18, 2008

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