David Rittenhouse
David Rittenhouse is group planning director on the IBM account at Neo@Ogilvy. He's a recent transplant from London where he spent four years with mOne EMEA. David's been working in Internet marketing and media for over 8 years, across a number of technology, telecommunications, and consumer electronics businesses.
Recent articles by David Rittenhouse
The Internet Can Do Everything... But We Can't - Risks -- and rewards -- of behavioral targeting. May 31, 2006
Score One Point for the Ad Servers - Despite the hype, Open AdStream 6 is a big step toward broad availability of behavioral targeting for online advertisers. May 17, 2006
Behavioral Targeting Breaks Through - A new report goes beyond the point that mass-targeted advertising is a wasted model. May 3, 2006
Legitimate Behavioral Targeting vs. Spyware - How to know it when you see it. Apr 19, 2006
Target Behavior on the Site Level - Technology use itself is a targetable behavior. Apr 5, 2006
Feedback for: Behavioral Targeting in Asia - by David Rittenhouse Mar 23, 2006
Behavioral Targeting in Asia - Revenue Science has partnered with DAC to bring behavioral targeting to Japan. Mar 22, 2006
Simplifying Behavioral Targeting Networks - It's still about scale, but it's about good data and technology, too. Mar 8, 2006
Is Network TV Moving Toward Behavioral Marketing? - By changing currency from mass demo-based targeting to something that includes audience quality criteria, NBC could gain considerably. Feb 22, 2006
Behavioral Targeting Is Starting to Look Better - A new eye-tracking study reveals a surprising result. Feb 8, 2006
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