Neil Mason
Neil Mason is director of analytical consulting at Foviance. At Foviance Neil heads up the team that consults with major businesses about using Web and predictive analytics to improve online business performance. Prior to joining Foviance in November 2008, Neil was the cofounder of the consumer analytics consultancy Applied Insights. He's a frequent speaker at Web analytics conferences and events. Neil has a BA in Engineering from Cambridge University and an MBA and a postgraduate diploma in business and economic forecasting.
Recent articles by Neil Mason
Recognize Customers as Individuals, Part 1
"I am not a number, I am a person," is a famous line from a 1960s cult TV program. Customers would be well served if online businesses remembered it.
Jun 23, 2009
Businesses Must Gear Up for Growth
Start by mapping out how measurement and analytics will support your company's recovery.
Jun 9, 2009
Sizing Up WebTrends' Maturity Model
Maturity models help organizations identify where they are and where they're going. Some feedback on one designed for digital marketers.
May 26, 2009
EMetrics Summit Pays Heed to Customer Experiences
Analytics experts also point out the challenges of developing mobile measurement strategies.
May 12, 2009
Omniture's European Summit: A Look at the Trends
Marketing technology vendor looks to integrate offerings, plus announces new capabilities to measure social media and mobile.
Apr 28, 2009
Metrics for Non-Transactional Web Sites
How do you measure success or improvement on the vast majority of Web sites where there's no transaction or direct financial benefit?
Apr 14, 2009
When Is a Visitor not a Visitor?
The answer: when it's a cookie.
Mar 31, 2009
My Simple Organization Maturity Model
Where is your organization in developing your digital marketing measurement and optimization capabilities? A simple model points you in the right direction.
Mar 17, 2009
A Peek Inside Search Engine Marketing
What additional role can search engine marketers play in the future?
Mar 3, 2009
Predictive Analytics: A Blend of Art and Science?
Can empirical approaches outperform human experts in different disciplines, from baseball scouting to digital marketing? Here's why predictive analytics is more than just a numbers game.
Feb 17, 2009
