Neil Mason
Neil Mason is director of analytical consulting at Foviance. At Foviance Neil heads up the team that consults with major businesses about using Web and predictive analytics to improve online business performance. Prior to joining Foviance in November 2008, Neil was the cofounder of the consumer analytics consultancy Applied Insights. He's a frequent speaker at Web analytics conferences and events. Neil has a BA in Engineering from Cambridge University and an MBA and a postgraduate diploma in business and economic forecasting.
Recent articles by Neil Mason
Making Web Analytics More Analytical
Web analytics providers, digital marketers, and market researchers should work to shore up these three areas to help improve online marketing's effectiveness.
Jan 19, 2010
Your Web Analytics Checklist
How well is your Web analytics system configured and how good is your data quality? A seven-point checklist.
Dec 22, 2009
Data-Driven Marketing
What data driven marketing is, and how to go about it.
Dec 22, 2009
Simplicity and Elegance are the Watchwords
Don't forget that when it comes to marketing analysis, the most powerful messages are often the simplest.
Dec 8, 2009
Attribution Models: Extracting More Value From Campaign Data
Consider aggregating data from your Web analytics systems and other sources to generate insight that would otherwise be difficult to uncover.
Nov 24, 2009
Understanding Marketing Dynamics
A process called "appropriate attribution" offers insights into the roles that different channels play in leading to successful conversions.
Nov 10, 2009
Trends in Marketing Analytics 2009
The eMetrics summit and a vendor's U.K. conference offer insights.
Oct 27, 2009
Web Analytics Report Card
In a promising sign, businesses allocate an increased share of their analytics budgets on staff instead of technology. But businesses are still coming up short in two key areas.
Oct 13, 2009
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