Tessa Wegert
Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.
Recent articles by Tessa Wegert
Content Is King of the Jungle
How Chicago's Shedd Aquarium and Lincoln Park Zoo are making waves using social media through great content and a gentle touch.
Feb 4, 2010
Is the Time Right to Join the App Fray?
Apps have the promise to become a colossal digital branding opportunity, and are worth exploring if they can be made relevant to your brand.
Jan 14, 2010
Is 2010 Your Year for a Mobile App?
Consider these three brands and their smart apps for smartphones. First in a two-part series.
Jan 7, 2010
Digital Media Predictions for 2010
What trends are strategists expecting to see in digital advertising and publishing in the coming year?
Dec 31, 2009
Santa's Gone Viral This Year
A look at holiday marketing efforts from Disney, Intel, Coke, and others.
Dec 24, 2009
Viral Marketing: Making It Manageable
With the right strategy, just about any digital marketing content can be transformed into a viral success. Here are tips for success.
Dec 17, 2009
Advertisers Getting Pushy With New Pushdown Units
A look at what advertisers are doing with the Online Publishers Association's new ad units.
Dec 10, 2009
Digital Campaigns That Set the Bar High for 2010
A look at the best ads and sites on the Web this year, for digital media strategists looking to push the creative envelope.
Dec 3, 2009
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