Tessa Wegert
Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.
Recent articles by Tessa Wegert
Tricks for Choosing Ad Formats
Select ad formats the way that you would choose players for a softball team.
Jul 2, 2009
Add Some Life to Your Ads
Merge tried-and-true offline advertising methods with digital technology.
Jun 25, 2009
Sizing up Summer Campaigns
Hot weather media buys are beach-blanketing the Web and leaving their sandy imprint on consumers.
Jun 18, 2009
The Value of Traffiq
A digital media management platform promises to simplify the planning and buying process and foster relationships with campaign partners.
Jun 11, 2009
Expanding Options in Expandable Ads
These versatile units can fulfill most any purpose while providing an engaging brand experience for consumers. Consider these examples.
Jun 4, 2009
Creativity in Roadblock Ads
Roadblock campaigns are popular among entertainment companies and big-name brands. Here are some success stories.
May 28, 2009
Home Sweet Home Page Ads
How online advertisers and publishers are effectively deploying synched ad units, home page takeovers, and a combination of video, companion ads, and skins.
May 21, 2009
The Future of Media Buying: Facebook Edition
How can Facebook put more power in the hands of brand evangelists? Try giving consumers the ability to add product tags on images.
May 14, 2009
Media for the Dogs
There are very few things people care about more than their pets. A specialty ad network promises to tap that audience for advertisers including Toyota and P&G.
May 7, 2009
Vertical Ad Network Update
Vertical ad networks now have a reach of over 57 percent. Check out these industry newcomers for opportunities.
Apr 30, 2009
