Tessa Wegert
Tessa Wegert is an interactive media strategist with Enlighten, one of the first full-service digital marketing strategy and services agencies, serving such brands as Bioré, Bratz, Food Network, illy, Hunter Douglas, Jergens, and Olympic Paints and Stains. An industry veteran, Tessa has worked in online media buying and planning, marketing, and online copywriting since 1999. She is an active freelance writer specializing in interactive marketing who has contributed to U.S. and Canadian publications, including "USA Weekend Magazine," "Marketing Magazine," "The Globe and Mail," and "The Montreal Gazette." She is frequently quoted as an industry expert and speaks regularly at industry conferences and events.
Recent articles by Tessa Wegert
Digital Media Predictions for 2010
What trends are strategists expecting to see in digital advertising and publishing in the coming year?
Nov 19, 2009
Marketing to the Vampire Crowd
Entertainment companies and major brands stand to benefit when the line between fiction and reality is blurred. Here are some undead examples.
Nov 12, 2009
Get a Jump on Online Sports Marketing
Here are some of the best digital sports campaigns on the Internet now, and what you can learn from them.
Nov 5, 2009
In Online Advertising, Creative Counts
Media buyers must become equal partners with online ad designers. Here's why.
Oct 29, 2009
Fresh Ideas for Grocery Chain Campaigns
Grocery store chains have moved their marketing efforts online, demonstrating they have plenty more to offer than a special on top round.
Oct 22, 2009
Trick or Treat: The Word on Cookies
A proposal to allow the use of cookies on U.S. government Web sites and Facebook's move to adhere to Canada's stricter privacy law could affect online marketing campaigns.
Oct 15, 2009
Case Study: Sony's '2012' Campaign
Sony Pictures Digital's online marketing campaign for '2012' offers an interesting combination of teaser ads, viral marketing, and traditional motion picture advertising.
Oct 8, 2009
Monitoring Your Online Audience
A tool helps media buyers seek out new sites on which to advertise, assess the effectiveness of ads, and more.
Oct 1, 2009
Reinventing Your Brand
Brands are often forced to reinvent themselves out of necessity. Here are two examples.
Sep 24, 2009
'The Lost Symbol' Takes Its Puzzles Online
Dan Brown's long-awaited mystery novel lends itself well to a marketing campaign that culminates in some impressive social and mass media marketing.
Sep 17, 2009
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