Anna Papadopoulos
Based in New York, Anna Papadopoulos is an account director for Media Contacts, the interactive division of Havas Media, where she manages the digital media business for Schering-Plough. Prior to Media Contacts, Anna spent eight years with its sister agency, Euro RSCG 4D, where she served as the interactive media director on Volvo Cars of North America, New Balance, OppenheimerFunds, and others.
An advocate for creative media thinking, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo. She began her career as a media negotiator for TBS Media Management, where she bought media for such clients as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Recent articles by Anna Papadopoulos
How to Write a Media Objective, Part 1
Marketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable.
Jun 17, 2009
Behavioral Targeting Profile: Datran Media
More advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help.
May 20, 2009
Beating Corruption Online
Click fraud is at an all-time high. Three tips for spotting it in your ads.
Apr 22, 2009
The Behavioral Targeting Stimulus Plan
The economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick.
Mar 25, 2009
Six Tips to Get the Most From Vendor and Agency Meetings
A Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series.
Feb 25, 2009
To Meet, or Not to Meet: That Is the Question
An agency media director's guide to managing meeting requests and evaluating media properties. First in a two-part series.
Jan 28, 2009
How Fear-Based Marketing Can Be Effective
There are ways to use innate human fear to empower consumers and allow them to be in control.
Dec 31, 2008
Neuromarketing: Why Fear Sells, Sex Doesn't
A new book explores how marketers can make the most of our natural instincts.
Dec 3, 2008
As You Type It: Shakespeare & Co.
All the world's a data chip. And all the men and women merely players.
Nov 5, 2008
Socializing With Media6Degrees: How Targeting Fits In
The conversation continues with David Honig on the intersection of social media and behavioral targeting. Part two of a two-part series.
Oct 8, 2008
