Anna Papadopoulos
Based in New York, Anna Papadopoulos is an account director for Media Contacts, the interactive division of Havas Media, where she manages the digital media business for Schering-Plough. Prior to Media Contacts, Anna spent eight years with its sister agency, Euro RSCG 4D, where she served as the interactive media director on Volvo Cars of North America, New Balance, OppenheimerFunds, and others.
An advocate for creative media thinking, Anna has been a part of several industry firsts, including the first fully integrated campaign and podcast for Volvo. She began her career as a media negotiator for TBS Media Management, where she bought media for such clients as CVS and RadioShack. Anna earned her bachelor's degree in journalism from St. John's University in New York.
Recent articles by Anna Papadopoulos
How to Write a Media Objective, Part 1
Marketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable.
Dec 30, 2009
Creative vs. Media: Looking Beyond Two Roles
Why today's digital media professionals must be specialists working as a general practitioner.
Dec 2, 2009
Digital Advertising Needs to Impress
What compels someone to click through an online ad? Psychosis or a tailored message?
Nov 4, 2009
Keeping a Team in a Rotating Economy
Employee retention is a challenge in digital advertising. What are you doing to keep your best people dedicated and loyal?
Oct 7, 2009
Transparency in Targeting
Q&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks.
Sep 9, 2009
How to Write Media Tactics, Part 3
Now that you've written a media objective and media strategy, it's time to get into the nitty-gritty: media tactics.
Aug 12, 2009
How to Write a Media Strategy, Part 2
There is a strong temptation to write your strategy as part of your objective. Don't do it.
Jul 15, 2009
Behavioral Targeting Profile: Datran Media
More advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help.
May 20, 2009
Beating Corruption Online
Click fraud is at an all-time high. Three tips for spotting it in your ads.
Apr 22, 2009
The Behavioral Targeting Stimulus Plan
The economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick.
Mar 25, 2009
More articles by
Anna
Papadopoulos
...
subscribe |
