Archive for Dave Evans

106 articles
Showing 1 to 20
Page: 1 2 3 4 5 6

• Social Media Is Tailor-Made for SMBs
  How three small to medium-sized businesses tapped social networks to connect with customers. Oct 28, 2009
• How to Empower Employees for Social Business
  Three steps for building a business that can generate the conversations that generate sales. Oct 14, 2009
• Social Business and Customer Relationship Management
  New tools are emerging that will bring better business insights from customer relationships and social media. Sep 30, 2009
• Social Business: The New Black
  Social business strategy connects customers with each other and simultaneously with the business. A look at brands and experts who are making this connection. Sep 16, 2009
• Getting Down to Business on the Social Web
  Engaging the collective is one thing. Doing something constructive is something else. It's time to be constructive. Sep 2, 2009
• SES: Managing Social Media
  Three guidelines for a better social Web experience for users and the realization of a truly powerful approach to marketing. Aug 19, 2009
• Building a Community, Not a Theater
  How four brands give their communities a reason to engage and do more. Aug 5, 2009
• The Essence of Social Grace
  The difference between black hat and white hat in social media marketing has more to do with intent than actual practice. Jul 22, 2009
• Product Reviews as Social Media Marketing
  You know about Twitter and Facebook and all the rest. But product reviews as social media? You bet. Jul 8, 2009
• Social Media in the Nonprofit Sector
  An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up. Jun 24, 2009
• Making Quantitative Sense of the Social Web
  Combine tactical measures and conversational data to devise a way to determine the return on social media investments. Jun 10, 2009
• Get Started With Social Media
  Three things you can do today to get started in social media. May 27, 2009
• Gap Widens Between Consumers and Marketers
  To succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest. May 13, 2009
• Marketing: Redefining What It Means
  Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible. Apr 29, 2009
• Marketing and Operations Take Another Step Closer
  Bob Pearson's move from Dell to the Blog Council brings attention to the fusion of marketing and operations driven by the social Web. Apr 15, 2009
• How Individuals Can Build a Robust Social Presence
  Tips for establishing professional visibility on the social Web and differentiating yourself from competitors. Apr 1, 2009
• Getting an Affordable Social Media Education
  Approaches for online marketers to build a personal and professional development strategy. Mar 18, 2009
• If I'd Wanted to Talk to a Robot...
  Using social spam will leave online marketers lost in space. Mar 4, 2009
• Take Control by Letting Go
  What happens when the conversation goes down a path that is at odds with your marketing objectives? Feb 18, 2009
• A Sea of Shared Knowledge
  Social media-based marketing stands in contrast to the traditional advertising practice of interrupting and telling. Not everyone gets that -- yet. Feb 4, 2009

106 articles
Showing 1 to 20
Page: 1 2 3 4 5 6

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