Archive for Dave Evans

107 articles
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Media and Publishing: New Social Tools Worth Noting
What Condé Nast could have learned from Meredith Publishing, iVillage, MTV's Guarida Azul, and Belo Interactive. Nov 11, 2009
Social Media Is Tailor-Made for SMBs
How three small to medium-sized businesses tapped social networks to connect with customers. Oct 28, 2009
How to Empower Employees for Social Business
Three steps for building a business that can generate the conversations that generate sales. Oct 14, 2009
Social Business and Customer Relationship Management
New tools are emerging that will bring better business insights from customer relationships and social media. Sep 30, 2009
Social Business: The New Black
Social business strategy connects customers with each other and simultaneously with the business. A look at brands and experts who are making this connection. Sep 16, 2009
Getting Down to Business on the Social Web
Engaging the collective is one thing. Doing something constructive is something else. It's time to be constructive. Sep 2, 2009
SES: Managing Social Media
Three guidelines for a better social Web experience for users and the realization of a truly powerful approach to marketing. Aug 19, 2009
Building a Community, Not a Theater
How four brands give their communities a reason to engage and do more. Aug 5, 2009
The Essence of Social Grace
The difference between black hat and white hat in social media marketing has more to do with intent than actual practice. Jul 22, 2009
Product Reviews as Social Media Marketing
You know about Twitter and Facebook and all the rest. But product reviews as social media? You bet. Jul 8, 2009
Social Media in the Nonprofit Sector
An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up. Jun 24, 2009
Making Quantitative Sense of the Social Web
Combine tactical measures and conversational data to devise a way to determine the return on social media investments. Jun 10, 2009
Get Started With Social Media
Three things you can do today to get started in social media. May 27, 2009
Gap Widens Between Consumers and Marketers
To succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest. May 13, 2009
Marketing: Redefining What It Means
Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible. Apr 29, 2009
Marketing and Operations Take Another Step Closer
Bob Pearson's move from Dell to the Blog Council brings attention to the fusion of marketing and operations driven by the social Web. Apr 15, 2009
How Individuals Can Build a Robust Social Presence
Tips for establishing professional visibility on the social Web and differentiating yourself from competitors. Apr 1, 2009
Getting an Affordable Social Media Education
Approaches for online marketers to build a personal and professional development strategy. Mar 18, 2009
If I'd Wanted to Talk to a Robot...
Using social spam will leave online marketers lost in space. Mar 4, 2009
Take Control by Letting Go
What happens when the conversation goes down a path that is at odds with your marketing objectives? Feb 18, 2009