Kate Kaye
Recent articles by Kate Kaye
DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal -
With the Department of Justice officially inspecting the Google-Yahoo search ad deal to ensure it passes antitrust muster, the FTC is expected to stay away. Jul 3, 2008
About.com and ExpoTV Let Audiences Guide Them to Ad Sales -
About.com is informing ad campaigns by tapping its guides' audience knowledge, while Expo TV will offer advertisers the ability to communicate with and seed products to its video reviewers. Jul 1, 2008
IAB Prepares to Sharpen Self-Regulatory Fangs -
As its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards and guidelines involving consumer privacy. Jun 30, 2008
IAB Mulls Enforcement Capability in Self-Regulation Push -
As its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards and guidelines. Jul 2, 2008
House Members Oppose Online Ad Regulation, for Now -
No Google representative testified at yesterday's U.S. House Small Business Committee hearing on online advertising, but the company was the star of the discussion. Jun 26, 2008
Political Action Ads Emerge in May -
MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Jun 20, 2008
Political Action Ads Emerge in May -
MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Jun 20, 2008
San Diego Paper Mulls Digital Plans after Web Exec Layoffs -
After dropping its top interactive execs, San Diego Union Tribune still fights the same industry-wide battle to counteract print revenue declines and slowing Web ad growth. Jun 19, 2008
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