Kate Kaye
Recent articles by Kate Kaye
Industry Groups Agree on Strict Guidelines for Behavioral Targeting
An industry-wide task force gets serious about self-regulation of behavioral ad targeting, with new principles requiring monitoring of company practices and public disclosure of non-compliance.
Jul 2, 2009
New Yahoo Marketing Exec Shares Common Thread with CEO, CMO
NetApp is a common branch in Yahoo's marketing team family tree, as its recently-hired CEO, CMO, and new global brand manager have a connection to the software firm.
Jun 30, 2009
Quantcast to Enable Media Buys Based on Marketer Data
In its latest offering, the audience measurement firm allows media buyers to put their own data to use to define ad targets and buy Web media through Quantcast.
Jun 30, 2009
Razorfish Deemed Poor Fit for Microsoft
Amid layoffs at the agency, Razorfish may be for sale. The economy, conflicts of interest, or lack of integration could be factors.
Jun 30, 2009
Amid Concern Over Yahoo Consortium, New Partner Sees Upside
As scrutiny about the value of Yahoo's relationships with newspaper partners heightens, this paper publisher looks forward to attaching the Yahoo brand to its own.
Jun 29, 2009
Bartz in Yahoo Cleanup Mode, Stresses Display Prowess at Annual Meeting
Yahoo CEO Carol Bartz reiterated several themes expressed recently: Yahoo is not just a search firm; its strength lies in display; and it should not be compared directly to Google.
Jun 26, 2009
Publicis Use of Microsoft TV Ad Tech Could Be Blow to Google
An expanded partnership between Microsoft and Publicis Groupe is another sign of the ongoing battle for brand advertiser dollars among big online ad players.
Jun 26, 2009
The Political Ad Practice Insiders Want to Keep Secret
Voter information collected by the Republican and Democratic Parties is often merged with databases run by AOL, Yahoo, and Microsoft to create targeted campaigns. Here's a look at how it's done.
Jun 25, 2009
Google Expands Mobile Ads to Apps
Google's mobile advertisers may now see their ads pop up in mobile applications from Sega, Urbanspoon, FlyCast and other app publishers.
Jun 24, 2009
Razorfish Cuts 10 Percent of New York City Staff
Recession continues to eat away at Razorfish, which has reduced its New York staff yet again.
Jun 22, 2009
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