Kate Kaye

Recent articles by Kate Kaye

AOL Moves Its Research Unit to Advertising Division
The company also plans to build staff for its Adlytics unit, which is based in New York and Mountain View, CA. Nov 17, 2009

Online Privacy Watchdogs Hammer Away on Capitol Hill
Anticipating a House hearing and FTC roundtable on data privacy, advocacy groups from as far away as California are visiting Washington to make sure their voices are heard. Nov 17, 2009

FDA Pharma Marketing Hearing Draws Big Media Stakeholders
Companies like Google, Yahoo, Nielsen, and HealthCentral hope guiding the FDA's forthcoming online ad and social media regulations helps move pharma ad money online. Nov 13, 2009

Pharmas Propose Solutions for Web Ad and Social Media Regulations
Pharma brand logos and an icon symbolizing approved health information were among ideas for regulating drug marketing online proposed at yesterday's FDA hearing. Nov 13, 2009

New NAI Opt-Out Tool Protects Against Cookie Deletion
The behavioral ad sector's self regulatory group hopes its latest initiative quiets concerns about cookie-based tools that allow consumers to opt-out from ad targeting. Nov 5, 2009

News Corp Reports Steep Drop at Digital Unit
Company suffers double-digit decline in digital revenue, seeks to distinguish itself from Facebook. Nov 4, 2009

Questions for Microsoft Advertising's Jed Nahum on the Future of AdECN
Microsoft plans to launch an improved version of its AdECN exchange in January. What can advertisers expect? Nov 3, 2009

NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike
Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal. Nov 3, 2009

Nielsen in Pact to Use Offline Data for Online Ad Targeting
A new partnership between Nielsen and DataLogix allows advertisers to target online ads down to a household or near-household level. Nov 2, 2009

Financial Agency Bill Inches Closer to Law
ANA mounts opposition to a bill that could expand the FTC's power. Oct 30, 2009

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