Kate Kaye

Recent articles by Kate Kaye

New NAI Opt-Out Tool Protects Against Cookie Deletion
The behavioral ad sector's self regulatory group hopes its latest initiative quiets concerns about cookie-based tools that allow consumers to opt-out from ad targeting. Nov 5, 2009

News Corp Reports Steep Drop at Digital Unit
Company suffers double-digit decline in digital revenue, seeks to distinguish itself from Facebook. Nov 4, 2009

NY's Bloomberg and Virginia's McDonnell Make Last Minute Ad Strike
Current use of the display ad tactic, introduced during the 2008 election, represents how it is becoming a standard part of the online get-out-the-vote arsenal. Nov 3, 2009

Questions for Microsoft Advertising's Jed Nahum on the Future of AdECN
Microsoft plans to launch an improved version of its AdECN exchange in January. What can advertisers expect? Nov 3, 2009

Nielsen in Pact to Use Offline Data for Online Ad Targeting
A new partnership between Nielsen and DataLogix allows advertisers to target online ads down to a household or near-household level. Nov 2, 2009

Financial Agency Bill Inches Closer to Law
ANA mounts opposition to a bill that could expand the FTC's power. Oct 30, 2009

From Bloomberg to Small Hoboken Campaign, Social Media Matters
Despite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components of their election strategies. Oct 29, 2009

Ad Group Concerned Financial Agency Bill Is Moving Too Fast
A looming bill establishing a Consumer Financial Protection Agency could cause confusion for marketers, the ANA argues. Oct 27, 2009

IPhone Ad Firms Hope Deals Spark Interest in App Ads
Middlemen for iPhone app ads hope working with online ad networks eases buying process for advertisers. Oct 26, 2009

Yahoo Takes Another Stab at Branded Content with GroupM
Yahoo has a spotty history with branded content. It hopes a deal with GroupM will mark a turning point. Oct 22, 2009

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