Kate Kaye

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Recent articles by Kate Kaye

Video: A Talk with Bloomberg '09 Digital Strategist
View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum. Feb 9, 2010

Yahoo Craves Fast Food. Ad Dollars, That Is
Sponsors events to attract money from "local-national" advertisers such as quick-serve restaurants. Feb 9, 2010

A Reshuffled MTV Networks Takes New Digital Approach
After consolidating digital music sales teams, MTV has begun to focus in earnest on brand marketers. Feb 5, 2010

Yahoo Spins HotJobs Sell-off as Good for Newspaper Partners
Yahoo sold off HotJobs to Monster Worldwide, and believes its separate traffic deal with Monster will benefit its newspaper consortium partners. Feb 4, 2010

Bloomberg '09 Spent Over $2 Million on Digital Ads
Mayor's re-election campaign spent around $2.1 million on Web ads, four times what Hillary Clinton's presidential primary camp spent online. Feb 2, 2010

Local California News Network Lays a Stake in OC
Like its two sister sites in California, Orange County Local News Network aims to develop unique sponsorships for advertisers, and will partner with LA Times Media Group on ad sales and content. Feb 1, 2010

Icon War? Two Behavioral Ad Notice Icons Could Confuse
An ad industry coalition that just released a behavioral ad notice icon isn't exactly pleased with TRUSTe, which revealed its own just a day before. Jan 29, 2010

VA Senate Majority Leader to Dem Candidate: You Will Use Web Ads
Prodding and funding from the state party caucus may have helped David Marsden reach swing voters and win a tight race for state senator this month. Jan 27, 2010

New Ad Industry Group Icon Could Symbolize Non-Behavioral Targeting, Too
A new behavioral ad symbol and technology powering it represents another component of the trade coalition's grand scheme to pacify government regulators and lawmakers. Jan 27, 2010

TRUSTe to Unveil Behavioral Icon for Publishers
Program calls for publishers to feature an icon where behaviorally-targeted ads or retargeting occurs. AT&T and Comcast are participating in pilot. Jan 26, 2010

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