Archive for Laura Marriott

Showing 40 items

• Voice Services for Mobile Marketing: Lots of Options!
  The seven voice-based mobile marketing channels, and how to use them. Jul 26, 2007
• Buying Physical Goods Via Mobile
  Are consumers ready to buy with their phones? One m-commerce vendor says they already do. Jul 12, 2007
• What's the Deal With Participation TV?
  Five best practices for a successful PTV initiative. Jun 28, 2007
• The ABCs of Mobile Marketing, Part 2
  The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Jun 14, 2007
• The Need for Mobile Measurement
  What the industry must do to drive mobile brand spend and marketing effectiveness measures. May 31, 2007
• The Mobile Knowledge
  Nine ways to expand your knowledge of mobile marketing and have some fun, too. May 17, 2007
• Yahoo's Commitment to Mobile
  With its new campaign, Yahoo hopes to drive brand investment in mobile. May 3, 2007
• 2D Codes: Coming to a Phone Near You
  Graphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology Apr 19, 2007
• Targeting a Specific Mobile Demographic
  Segmentation and diversity are driving mobile marketing and content. Apr 5, 2007
• Marketing Through Common Short Codes
  Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Mar 22, 2007
• Getting Started in Mobile Marketing
  How do I start? What's the opportunity? Answers from marketers who were newbies once, too. Mar 8, 2007
• Hot Topics From 3GSM
  More mobile advertising offerings and more mobile opportunities. Feb 22, 2007
• What's Mobile Marketing?
  Three experts share three differing opinions. Feb 8, 2007
• Music Gone Mobile
  Why mobile advertising and mobile commerce are a natural fit for the recording industry. Jan 25, 2007
• Growing Consumer Interest in Mobile Marketing
  Highlights from the MMA's annual attitude and usage study on mobile marketing effectiveness. Jan 11, 2007
• Mobile Marketing in China
  Big brands and dedicated mobile budgets are making inroads into the world's largest market. Dec 28, 2006
• Mobile Marketing 101: Best Practices
  Mobile marketing's best practices have been update. An overview of the changes. Dec 14, 2006
• And the Mobile Marketing Winners Are...
  Some of the winning case studies from the Mobile Marketing Association Awards. Nov 30, 2006
• Mobile Marketing: Back to the Basics
  Considering mobile marketing but don't know where to begin? Three steps to getting started. Nov 16, 2006
• Mobile Web Advertising Revisited
  How do you buy mobile Web advertising? Nov 2, 2006
• Mobile Marketing in Turkey
  Regional mobile marketing case studies from Pepsi, BP, and others. Oct 19, 2006
• Mobile Advertising: What's In It for the Consumer?
  Mobile may just be taking off, but already targeting and other sophisticated techniques benefit consumers and advertisers alike. Oct 5, 2006
• A Very Large Opportunity for Mobile Marketing
  What's going on in the world's largest mobile market? Sep 21, 2006
• The ABCs of Mobile Marketing, Part 1
  With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Sep 7, 2006
• Location-Based Services: Ready for the Main Stream?
  The time's getting closer for location-based targeting services on mobile devices. Aug 24, 2006
• Mobile Search
  Awareness of mobile search continues to grow, creating new opportunities for brands and agencies to exploit the power of the mobile channel. Aug 10, 2006
• Mobile Marketing: An Agency Perspective
  The three inhibitors to brands engaging mobile at the agency level. Jul 27, 2006
• Mobilecasting: Awareness Is Key to Driving the Medium
  Podcasting and mobile combine to offer marketers a vibrant new channel with which to reach consumers. Jul 13, 2006
• Advergaming: Next on the Mobile Marketing List?
  Gaming, advergaming, and the role both play in the mobile marketing value chain. Jun 29, 2006
• Marketing Through Common Short Codes
  Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Jun 15, 2006
• Measuring WAP Ad Campaign Success
  Five ways to measure the success of a WAP ad campaign. Jun 1, 2006
• What Services Are Driving Mobile Internet Usage?
  Three service types that can help push mobile Internet use. Which is right for you? May 18, 2006
• Mobile Marketing Best Practices: Understanding the Rules
  Toward mobile marketing best practices. May 4, 2006
• Building Loyalty Via Mobile Devices
  Creating relevant and timely loyalty programs on the mobile platform is easier (and cheaper) than you might think. Apr 20, 2006
• Can Mobile Promotions and Sweepstakes Change Consumer Behavior?
  Mobile promotions can make consumers more receptive to the brand messages they're tuning out on TV and in print. Apr 6, 2006
• Globalizing Mobile Marketing
  Is North American mobile marketing behind or ahead of European mobile marketing? And does it matter? Mar 23, 2006
• Feedback for: The ABCs of Mobile Marketing, Part 3
  by Laura Marriott Mar 14, 2006
• The ABCs of Mobile Marketing, Part 3
  With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Mar 9, 2006
• The ABCs of Mobile Marketing, Part 2
  The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Feb 23, 2006
• The ABCs of Mobile Marketing, Part 1
  With wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Feb 9, 2006

Back to Laura Marriott

• Display Media Sales Manager
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• MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL
  Kellogg Company Battle Creek, United States
• SEO Manager
  Ice.com Montreal (proper, not south shore etc.), Canada

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