Archive for Laura Marriott

40 articles
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Voice Services for Mobile Marketing: Lots of Options!
The seven voice-based mobile marketing channels, and how to use them. Jul 26, 2007
Buying Physical Goods Via Mobile
Are consumers ready to buy with their phones? One m-commerce vendor says they already do. Jul 12, 2007
What's the Deal With Participation TV?
Five best practices for a successful PTV initiative. Jun 28, 2007
The ABCs of Mobile Marketing, Part 2
The right questions to ask when you're choosing a partner for a mobile marketing campaign. Second in a series. Jun 14, 2007
The Need for Mobile Measurement
What the industry must do to drive mobile brand spend and marketing effectiveness measures. May 31, 2007
The Mobile Knowledge
Nine ways to expand your knowledge of mobile marketing and have some fun, too. May 17, 2007
Yahoo's Commitment to Mobile
With its new campaign, Yahoo hopes to drive brand investment in mobile. May 3, 2007
2D Codes: Coming to a Phone Near You
Graphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology Apr 19, 2007
Targeting a Specific Mobile Demographic
Segmentation and diversity are driving mobile marketing and content. Apr 5, 2007
Marketing Through Common Short Codes
Through ease of use, CSCs help increase consumer response to advertising and marketing promotions. Mar 22, 2007
Getting Started in Mobile Marketing
How do I start? What's the opportunity? Answers from marketers who were newbies once, too. Mar 8, 2007
Hot Topics From 3GSM
More mobile advertising offerings and more mobile opportunities. Feb 22, 2007
What's Mobile Marketing?
Three experts share three differing opinions. Feb 8, 2007
Music Gone Mobile
Why mobile advertising and mobile commerce are a natural fit for the recording industry. Jan 25, 2007
Growing Consumer Interest in Mobile Marketing
Highlights from the MMA's annual attitude and usage study on mobile marketing effectiveness. Jan 11, 2007
Mobile Marketing in China
Big brands and dedicated mobile budgets are making inroads into the world's largest market. Dec 28, 2006
Mobile Marketing 101: Best Practices
Mobile marketing's best practices have been update. An overview of the changes. Dec 14, 2006
And the Mobile Marketing Winners Are...
Some of the winning case studies from the Mobile Marketing Association Awards. Nov 30, 2006
Mobile Marketing: Back to the Basics
Considering mobile marketing but don't know where to begin? Three steps to getting started. Nov 16, 2006
Mobile Web Advertising Revisited
How do you buy mobile Web advertising? Nov 2, 2006