Stefan Pollard
As senior strategic consultant, Stefan Pollard is responsible for guiding Responsys clients in developing e-mail marketing and lifecycle messaging strategies to increase clients' ROI. Most recently, Stefan led the e-mail consulting program for Lyris clients, frequently speaking at industry events on best practices. Prior to that, he managed the audit process and consulted with clients to improve their e-mail delivery challenges for Habeas. As an e-mail marketer, he spent several years building and executing acquisition and retention campaigns at E-Loan and Cybergold.com.
Recent articles by Stefan Pollard
Encourage Repeat Buying With Replenishment Messages
How to deepen your relationship with customers and bring them back for that all-important repeat purchase.
Jan 13, 2010
Bad Apology E-mails Have Long Tails, Too
When should you send an apology e-mail and what you should, and shouldn't, say.
Dec 30, 2009
Your Top Holiday Deliverability Virtue: Patience
Delivery issues are inevitable during the holiday season, and making enemies with the Internet service providers won't help.
Dec 16, 2009
Your Subscribers Are Talking. Are You Listening?
If you want to improve your program, you need to hear what subscribers are thinking and telling people.
Dec 2, 2009
Eight Tips for Effective E-mail Preheaders
Find out how to use e-mail preheaders to entice the reader to look at the message.
Nov 18, 2009
Removing 'Unengaged' Is Key to Deliverability, Too
Cut inactive subscribers from your e-mail lists, but don't use a chain saw. Consider this approach.
Nov 4, 2009
The New Rule for Deliverability: Engagement
Consider these two key improvements in content to generate more interaction by subscribers.
Oct 21, 2009
Why a Good Unsubscribe Experience Is Important
Three steps to ensure that subscribers can get off your e-mail list just as easily as they can get on it.
Oct 7, 2009
Holiday E-Mail Planning: Does Your Content Rule, Too?
As the calendar ticks down and you ramp up for the holidays, make sure all the effort you put forth to drive those fourth-quarter sales doesn't go to waste.
Sep 23, 2009
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