Stefan Pollard
As senior strategic consultant, Stefan Pollard is responsible for guiding Responsys clients in developing e-mail marketing and lifecycle messaging strategies to increase clients' ROI. Most recently, Stefan led the e-mail consulting program for Lyris clients, frequently speaking at industry events on best practices. Prior to that, he managed the audit process and consulted with clients to improve their e-mail delivery challenges for Habeas. As an e-mail marketer, he spent several years building and executing acquisition and retention campaigns at E-Loan and Cybergold.com.
Recent articles by Stefan Pollard
Eight Tips for Effective E-mail Preheaders
Find out how to use e-mail preheaders to entice the reader to look at the message.
Nov 18, 2009
Removing 'Unengaged' Is Key to Deliverability, Too
Cut inactive subscribers from your e-mail lists, but don't use a chain saw. Consider this approach.
Nov 4, 2009
The New Rule for Deliverability: Engagement
Consider these two key improvements in content to generate more interaction by subscribers.
Oct 21, 2009
Why a Good Unsubscribe Experience Is Important
Three steps to ensure that subscribers can get off your e-mail list just as easily as they can get on it.
Oct 7, 2009
Holiday E-Mail Planning: Does Your Content Rule, Too?
As the calendar ticks down and you ramp up for the holidays, make sure all the effort you put forth to drive those fourth-quarter sales doesn't go to waste.
Sep 23, 2009
Avoid Desperate E-Mail Tactics This Holiday
The next time you're tempted to drop just one more e-mail, realize you could be pulling the pin on the hand grenade that can blast your list to smithereens. Here's why.
Sep 9, 2009
Bad Apology E-mails Have Long Tails, Too
When should you send an apology e-mail and what you should, and shouldn't, say.
Aug 26, 2009
Increase Your Holiday E-Mail Frequency
Tactics for improving your holiday e-mail strategy and increasing your mailing frequency -- without losing subscribers.
Aug 12, 2009
Rehab for Your Sender Reputation, Part 2
How to repair damage caused by e-mail marketing messages that are unrecognized, unexpected, or unwanted.
Jul 29, 2009
Rehab for Your Sender Reputation, Part 1
Reasons why e-mail recipients click the spam button and why ISPs block e-mail.
Jul 15, 2009
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