Stefan Pollard
Recent articles by Stefan Pollard
Five Tips for Building Better Segments - When it comes to your house list, one size does not fit all. Aug 27, 2008
ISPs Continue to Reach Out - New tools are intended to help commercial e-mail senders better understand ISP rules for blocking and filtering mail. Aug 13, 2008
Four E-mail-Blocking Causes and How to Fix Them - ISPs have four main reasons for blocking your e-mail. Find out how to fix the issues. Jul 30, 2008
Peeking at Someone Else's Paper? Watch Out! - Smart companies don't always get e-mail marketing right. Jul 16, 2008
Boost Deliverability by Listening Better - Your subscribers are talking to you, whether you can hear them or not. Here are nine listening posts for e-mail marketers. Jul 2, 2008
Get the "And" Out! - What's wrong with this terms-and-conditions statement? (Actual company name changed to protect the clueless.) Jun 18, 2008
Why Content Is Still an Issue - How to get on top of your content and understand what triggers a spam report. Jun 4, 2008
What Is Your E-mail's Value? - Tips for demonstrating e-mail's value to subscribers. May 21, 2008
No 'Need for Speed' in Short-Life-Cycle Campaigns - High-volume batch-and-blast tactics can hurt you in e-mail marketing. Three strategies for short-life-cycle products. May 7, 2008
Banish Invalid Addresses to Boost Deliverability - A look at four sources of bad addresses, and how to deal with each. Apr 23, 2008
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