Erik Dafforn
Erik Dafforn is the executive vice president of Intrapromote LLC, an SEO firm headquartered in Cleveland, Ohio. Erik manages SEO campaigns for clients ranging from tiny to enormous and edits Intrapromote's blog, SEO Speedwagon. Prior to joining Intrapromote in 1999, Erik worked as a freelance writer and editor. He also worked in-house as a development editor for Macmillan and IDG Books. Erik has a Bachelor's degree in English from Wabash College.
Recent articles by Erik Dafforn
Stepping Back From the Flash Indexing Hype - Yahoo and Google will begin indexing Flash. How should you react? Jul 9, 2008
Google Trends for Websites Begins Fireworks Early - Google now offers estimated site traffic as part of its Google Trends tool umbrella. And not everyone is happy. Jun 25, 2008
Optimizing for Content Embargoes - Got a product launch or model makeover you can't discuss? How to rank for content you're not allowed to divulge. Jun 11, 2008
LinkedIn and Business Profiles - With slight modifications, LinkedIn stands to gain a great deal of traffic for businesses the same way it currently does for individuals. May 28, 2008
New Technologies and SEM Judgment Calls - How to decide which techniques are OK when engines won't tell you. May 14, 2008
New Reports from Google Webmaster Tools - Use Google Tools to perform a "Mobile Crawl" and to set up a Webmaster Tools widget on iGoogle. Apr 30, 2008
A Resource for Coping With Microsoft .NET - A new book helps SEO professionals handle duplicate content, clumsy URLs, and other side effects of ASP.NET Web pages. Apr 16, 2008
When Does Social Media Matter in SEM? - Social sites you can use in the battle for SERP real estate. Apr 2, 2008
Jump-Starting Keyword Demand - What if you could create demand instead of respond to it? Consider these approaches. Mar 19, 2008
SEM's Elusive Long View - Organic search is like a construction project. Would you prefer a shack or a mansion? Mar 5, 2008
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