Top U.S. Parent Companies and Stickiest Brands on the Web, December 2006

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 U.S. Parent Companies at Home and Work, December 2006
Parent	Unique Audience (000)	Time Per Person (hr:min:sec)
Microsoft	120,930	2:03:01
Google	112,200	1:14:52
Yahoo	111,184	3:02:27
Time Warner	107,555	4:14:45
eBay	73,763	1:38:32
News Corp. Online	70,230	1:37:55
InterActiveCorp	59,259	0:25:26
Amazon.com	56,881	0:31:57
New York Times Co.	44,240	0:18:09
Walt Disney Internet Group	44,094	0:31:11
Real Networks Inc.	43,689	0:40:34
Apple Computer	43,280	1:21:50
Wikipedia	39,192	0:16:19
Wal-Mart	38,251	0:17:01
Landmark Communications	37,707	0:45:30
E.W. Scripps Co.	34,307	0:09:51
CNET Networks	33,471	0:10:47
Verizon Communications	32,862	0:28:53
AT&T Inc.	30,754	0:23:48
Viacom Digital	30,369	0:47:36
Target Corp.	30,061	0:12:39
United Online	27,267	1:00:10
General Electric	27,114	0:14:47
CBS Corp.	23,949	0:22:54
Adobe	23,096	0:02:57
Source: Nielsen//NetRatings, 2006

Top 10 Stickiest Brands at Home and Work, December 2006
Brand	Unique Audience (000)	Time Per Person (hr:min:sec)
FunTiltPoker.com	939	12:21:02
PokerStars.com	1,555	11:13:41
Absolute Poker^	576	7:39:51
Juno Online Services	3,457	5:08:47
AOL	80,807	5:06:12
Trillian	940	5:02:49
Brigham Young University^	691	4:59:20
Electronic Arts	10,765	4:12:30
FanFiction.net	939	3:58:21
Slingo	1,607	3:48:39
Note: ^ Home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month-to-month as a result.
Nielsen//NetRatings, 2006