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Archive for Brian Wool

37 articles
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Everything's Local in Mobile Search
As mobile local search's popularity grows, so do ad placement choices. Jul 31, 2008
Has the Long-Tail Theory Been Disproved?
How the the "head" is creating the "tail" in the local search ecosystem. Jul 17, 2008
The Rodney Dangerfield of Online Marketing
Why does local search get so little respect? Jul 3, 2008
A Start-Up Provides the "Who" and "How" in Local Search
A new twist in online event planning marries local search with social media. Jun 19, 2008
Auto Site Takes New Spin
DriverSide caters to the car owner, not the car buyer. And it's picked up a few tips from Zillow and Facebook. Jun 5, 2008
The Vertical Play in Local
Why are certain verticals more successful than others? May 22, 2008
Socializing Search, Part 2
A look at a Facebook application designed to help consumers find local businesses and services recommended by friends and family. Second of a two-part series. May 8, 2008
Socializing Search, Part 1
Can a local search application on Facebook help someone find a dentist or contractor better than Google? First of a two-part series. Apr 24, 2008
Is Social Going Mobile?
A new automotive navigation device opens up interesting potential for local search. Apr 10, 2008
What's the Fuss Over Local Search Anyway?
Online consumer research can be leveraged to the benefit of local retailers, if done correctly. Four tips for businesses to ensure visibility. Mar 27, 2008
Local Search Mindshare Grows Among Search Engines
What new local search features are really useful, and to whom? Mar 13, 2008
New Features and Phones Drive Local Mobile Ad Growth
Local mobile search has nowhere to go but up. Feb 28, 2008
Local Searchers Hunt for Ideas, Not Categories
The millennial generation searches for local businesses differently from its predecessors. How should marketers respond? Feb 14, 2008
What Online Auto Advertisers Can Learn From Real Estate, Travel
Auto marketers must look beyond lead-generation branding. Jan 31, 2008
What Drives Local Search Directories?
Technology? Content? Both...or something else? Jan 17, 2008
Local Search's 2008 Outlook
Last year's Apple iPhone roll out and Facebook's growth have direct implications for local search in the coming year. Jan 3, 2008
Local Search: The Rodney Dangerfield of Online Marketing
Why does local search get so little respect? Dec 20, 2007
Retailers Should Use Local Search to Snag Holiday Shoppers
While businesses devote time and money to improve sponsored and organic results, they shouldn't overlook a third piece of the search puzzle. Dec 6, 2007
New Players Build Local Niches With Local Sales Efforts
Local newspapers, yellow pages publishers are challenged on their own turf. Nov 8, 2007
Why Vertical Local Search Sites Will Succeed
Small sites with strong ties to a community can take advantage of powerful local content models. Oct 25, 2007

37 articles
Showing 1 to 20
Page: 1 2

Back to Brian Wool

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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