Fred Aun

Recent articles by Fred Aun

Dynamic Logic Offers Optimization Tool for Brand Metrics
Online ad optimization has always been about performance metrics. With a new tool, Dynamic Logic aims to make the practice relevant for branding campaigns. Nov 20, 2009

Report: Smartphone Adoption Boosts Mobile Web Use, Local Search
BIA/Kelsey finds multi-use devices shift balance of mobile search activity toward local products and services. Nov 18, 2009

Celtics See Success in Competitive Facebook App
Branded app adds new layer of fan interaction for a team that's already on Twitter and YouTube. Nov 17, 2009

Sephora Drives Referral Sales With Facebook Promo
Orders and referral traffic doubled during campaign, and the beauty retailer added 10,000 friends. Nov 10, 2009

'IPhone Moms' Download Apps for Kids
Greystripe report explores the lives of a growing demographic. Oct 26, 2009

Magna: 2009 to Be Only Down Year for Online Ads
Next five years will bring strong growth in online and mobile spending, IPG agency predicts. Oct 14, 2009

Razorfish Aims to Simplify Touchscreen Creations
Software to help clients build touchscreen experiences for multiple devices and platforms. Sep 23, 2009

Microsoft: 'Malvertising' Lawsuits Will Help Online Ad Good-Guys
Characterizes legal action as a stroke on behalf of online ad sellers worldwide. Sep 18, 2009

Web Radio Service Pandora Offers New Video Ad Format
NBC and EA are first takers for an interactive online video ad format aimed at advertisers in the entertainment industry. Sep 17, 2009

FM Folds OPA's New Units Into a Premium Roadblock
Three units are combined to give brand advertisers total share of voice on a site. Sep 10, 2009

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