Fred Aun

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Recent articles by Fred Aun

AccuWeather Eases Users and Advertisers Into New Site's Soft Launch
Previewing the new site for users and advertisers allows them to make suggestions prior to the formal launch, according to AccuWeather. Feb 5, 2010

Overseas Weakness Hurts Microsoft's Ad Business
Company had a record quarter, no thanks to display and search sales. Jan 29, 2010

Atmosphere Proximity Lands Hertz Rent2Buy Account
Creative agency will leverage social media. Media will be handled by OMD and Resolution Media. Jan 28, 2010

Yahoo Wants to Leverage More Consumer Data
CEO Bartz seeks to bolster display ad business after Q4 decline in search revenue. Jan 26, 2010

Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv
Gabriner was previously CEO at [x+1] and president of Carat Fusion. Jan 26, 2010

Hidden Valley Sponsors Food-Themed NBC Digital Series
"Garden Party" will feature actress Jennie Garth talking about a different vegetable each month. Jan 21, 2010

Cash-Infused Visible Technologies to Boost Global Presence
Part of $22 million in new funding will be used to establish international operations. Jan 14, 2010

Automated Tools Help Hidden City Games Join Display Ad Club
Game publisher uses AdReady platform to drive awareness and traffic to virtual world Bella Sara. Dec 31, 2009

New York Media Partners with Clickable for Local Web Ad Sales
Print and Web publisher offers search ads and lead gen services to local advertisers. Dec 15, 2009

Consortium to Measure Online Ads' Impact on Offline Sales
IRI, Dynamic Logic and other firms will tie online campaigns to brick-and-mortar purchase data. Dec 3, 2009

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