Fred Aun
Recent articles by Fred Aun
TiVo and Quantcast Pair-up May Illuminate TV-Web Ad Connection
The companies are partnering to help determine how TV ads affect online behavior, and to determine things like how much more likely users are to visit a site after viewing a TV ad.
Jun 24, 2009
Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube
Thousands of Ames, Iowa residents claimed mobile coupons after a radio call to action, but redemption was weak.
Jun 19, 2009
Staples Taps Facebook to Help Young Customers Give Back
Uses Facebook page and app to drive in-store traffic while collecting donations for poor students.
Jun 18, 2009
Village Voice Media Launches Local Ad Network
A longtime publisher of alternative newsweeklies seeks to work with Web sites that serve similar demographics: 18- to 34-year-olds interested in nightlife and lifestyle content.
Jun 16, 2009
Visible Technologies Offers Tools to Boost Search Reputations
Offering includes analysis of top search results and SEO recommendations with an eye toward brand reputation.
Jun 11, 2009
Internet Ad Spending Declined in Q1, Says IAB
Companies spent about $5.5 billion on Internet advertising during the first three months of 2009, a 5 percent decline from the same period in 2008.
Jun 8, 2009
Yahoo Audiences SVP Dossett Leaves for Adventure Travel Startup
Mountain climber leaves Yahoo after just seven months.
May 29, 2009
CBS Outdoor Launches SMS Program
Capability can support advertiser coupons or sweepstakes, and comes with real-time measurement.
May 29, 2009
Sapient Interactive Launches Production Unit
Video entertainment group will produce client films for online, broadcast and mobile consumption.
May 27, 2009
Gillette Mobile App Helps Answer Timeless Question: 'Should I Grow a Beard?'
iPhone app lets the curious see how they look with different facial hair.
May 22, 2009
