Fred Aun
Recent articles by Fred Aun
TiVo and Quantcast Pair-up May Illuminate TV-Web Ad Connection
The companies are partnering to help determine how TV ads affect online behavior, and to determine things like how much more likely users are to visit a site after viewing a TV ad.
Jun 24, 2009
Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube
Thousands of Ames, Iowa residents claimed mobile coupons after a radio call to action, but redemption was weak.
Jun 19, 2009
Staples Taps Facebook to Help Young Customers Give Back
Uses Facebook page and app to drive in-store traffic while collecting donations for poor students.
Jun 18, 2009
Village Voice Media Launches Local Ad Network
A longtime publisher of alternative newsweeklies seeks to work with Web sites that serve similar demographics: 18- to 34-year-olds interested in nightlife and lifestyle content.
Jun 16, 2009
Internet Ad Spending Declined in Q1, Says IAB
Companies spent about $5.5 billion on Internet advertising during the first three months of 2009, a 5 percent decline from the same period in 2008.
Jun 8, 2009
CBS Outdoor Launches SMS Program
Capability can support advertiser coupons or sweepstakes, and comes with real-time measurement.
May 29, 2009
Sapient Interactive Launches Production Unit
Video entertainment group will produce client films for online, broadcast and mobile consumption.
May 27, 2009
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