Fred Aun

Recent articles by Fred Aun

'IPhone Moms' Download Apps for Kids
Greystripe report explores the lives of a growing demographic. Oct 26, 2009

Magna: 2009 to Be Only Down Year for Online Ads
Next five years will bring strong growth in online and mobile spending, IPG agency predicts. Oct 14, 2009

Razorfish Aims to Simplify Touchscreen Creations
Software to help clients build touchscreen experiences for multiple devices and platforms. Sep 23, 2009

Microsoft: 'Malvertising' Lawsuits Will Help Online Ad Good-Guys
Characterizes legal action as a stroke on behalf of online ad sellers worldwide. Sep 18, 2009

Web Radio Service Pandora Offers New Video Ad Format
NBC and EA are first takers for an interactive online video ad format aimed at advertisers in the entertainment industry. Sep 17, 2009

FM Folds OPA's New Units Into a Premium Roadblock
Three units are combined to give brand advertisers total share of voice on a site. Sep 10, 2009

SpotMixer and Google Pair to Offer Self-Serve Online Video Ads
The partnership expands the relationship between Google's TV ad service and the do-it-yourself online video ad firm. Aug 31, 2009

Rovi and TNS Media Research Bond for TV Measurement
Promise of measurement standards being raised, helping advertisers understand metrics better. Aug 13, 2009

Spot Runner Chooses Yodle as Local Ad Partner
Spot Runner will keep national sales in-house, while Yodle pitches its TV and radio media platform to its 6,000 local advertisers. Aug 11, 2009

Motorcycle Maker to Marketing Team: Don't Keep It to Yourself
For one Oregon company, a tolerance for leaks yields surprising results. Aug 10, 2009

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