ComScore Files for IPO
Financial arrangements for the offering were undisclosed.
Financial arrangements for the offering were undisclosed.
Internet metrics company comScore has filed for an Initial Public Offering with the U.S. Securities and Exchange Commission. The number of shares, the price range for the offering and the amount of funds comScore hopes to raise were not disclosed by the company.
ComScore provides a number of marketing metrics analysis tools and services for industries ranging from automotive to travel to entertainment, including details of online media usage, visitor demographics and online buying capability for the home, work and university audiences across U.S. and international markets. Recently comScore has branched out into video metrics tracking as well as in-game advertising.
ComScore also tracks e-commerce trends, search engine rankings, and over all worldwide Internet usage.
Credit Suisse Securities (USA) LLC will act as sole book-running manager for the offering. The offered shares will be sold by comScore and some of its stockholders. The company is headquartered in Reston, VA, and has offices in Seattle, Chicago, Toronto, New York, London and San Francisco.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceEight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleA J.Crew storefront sign in New York City. From Ivy League Catalogs to Chapter 11 A Preppy Phenomenon Is Born J.Crew launche...
View articleAs healthcare apparel evolves beyond basic uniforms to premium lifestyle products, FIGS leads with purpose-driven branding and global ambitions—but me...
View articleRetailers are building media empires, creators are becoming sales channels, and brands that connect the two are redefining how products get discovered...
View articleA Holistic Approach to Measuring DTC Success Beyond Amazon Read More...
View articleAdobe’s 2024 results showcase the power of subscriptions, but the model’s challenges are prompting businesses to rethink how they deliver value and re...
View articleEven retail giant Amazon needs a little Hollywood magic during the holiday season. Read More...
View articleCannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged,...
View article
Leave a Reply
You must be logged in to post a comment.