By Enid Burns , July 18, 2007
Advertising.com's reach topped 88 percent of the U.S. online population in June. The data are provided by comScore Media Metrix.
Eighty-eight percent of the U.S. online population saw ads served by Advertising.com, making it the highest-ranked ad-serving property for the 38th consecutive month. In June, ValueClick moved to the second rank and Specific Media reached the seventh position, up three from the previous month.
ComScore Global Network maintains a panel with over two million participants. It combines the panel with statistical methodology to project findings for the total population for a particular segment.
| U.S. Ad Focus Ranking by Unique Visitor, June 2007 | ||||||||
|---|---|---|---|---|---|---|---|---|
| Rank | Property | Unique Visitors (000) | Reach (%) | Rank | Property | Unique Visitors (000) | Reach (%) | |
| Total Internet Users | 178,839 | 100 | ||||||
| 1 | Advertising.com** | 157,639 | 88 | 26 | Vibrant Media** | 65,018 | 36 | |
| 2 | ValueClick** | 132,404 | 74 | 27 | AdDynamix.com** | 63,825 | 36 | |
| 3 | Yahoo | 131,559 | 74 | 28 | Gorilla Nation Media | 62,299 | 35 | |
| 4 | Tribal Fusion** | 125,358 | 70 | 29 | Interclick** | 53,796 | 30 | |
| 5 | Casale Media Network** | 120,527 | 67 | 30 | MSN.COM home page | 53,232 | 30 | |
| 6 | Blue Lithium** | 119,439 | 67 | 31 | Undertone Networks** | 52,783 | 30 | |
| 7 | Specific Media** | 118,640 | 66 | 32 | Ask Network | 52,600 | 29 | |
| 8 | 116,632 | 65 | 33 | EBAY.COM home page | 45,306 | 25 | ||
| 9 | AOL Media Network | 114,043 | 64 | 34 | Business.com Network | 43,611 | 24 | |
| 10 | Connexus - Traffic Marketplace** | 110,635 | 62 | 35 | YouTube | 42,986 | 24 | |
| 11 | MSN Windows Live | 103,300 | 58 | 36 | About.com | 36,815 | 21 | |
| 12 | DRIVEpm** | 95,719 | 54 | 37 | Weather.com | 29,580 | 17 | |
| 13 | Yahoo.com home page | 93,755 | 52 | 38 | Facebook.com | 27,965 | 16 | |
| 14 | 24/7 Real Media** | 91,556 | 51 | 39 | Real Cities Network | 27,302 | 15 | |
| 15 | AOL | 91,432 | 51 | 40 | Nick Kids & Family | 25,237 | 14 | |
| 16 | Tremor Media | 85,358 | 48 | 41 | Disney Online | 23,443 | 13 | |
| 17 | PrecisionClick** | 79,629 | 45 | 42 | CareerBuilder Network | 22,767 | 13 | |
| 18 | Adconion Media Group** | 79,474 | 44 | 43 | CNN | 22,375 | 13 | |
| 19 | CPX Interactive** | 77,247 | 43 | 44 | Photobucket.com | 22,371 | 13 | |
| 20 | Centro | 74,599 | 42 | 45 | IMDB.COM | 21,862 | 12 | |
| 21 | Burst Media** | 73,686 | 41 | 46 | Superpages.com Network | 21,426 | 12 | |
| 22 | eBay.Com | 72,368 | 40 | 47 | Lycos Network | 20,479 | 11 | |
| 23 | AdBrite** | 71,923 | 40 | 48 | Expedia.com* | 19,360 | 11 | |
| 24 | MySpace | 70,478 | 39 | 49 | Yellowpages.com Network | 19,340 | 11 | |
| 25 | ContextWeb** | 65,150 | 36 | 50 | ARTISTdirect Network | 19,157 | 11 | |
| Notes 1. Reach denotes the percentage of the total Internet population that viewed a particular entity at least once in June. 2. * means the entity has assigned some portion of traffic to other syndicated entities. 3. ** denotes an advertising network. | ||||||||
| Source: comScore Media Metrix, 2007 | ||||||||