Christine Beardsell
As vice president, creative director of Digitas's brand content group, The Third Act, Christine works across all brand teams to lead the creative innovation of motion media content. She has a unique and varied set of skills that weaves media, tech, and channel smarts to inform deep interactive experiences for clients such as American Express, Samsung, and IHG. At the advent of the digital revolution, she established Digitas' Final Cut Pro media lab and has since scaled it across offices.
Christine has a BFA from The Cooper Union School of Art in New York City, where she focused her studies on motion media, interactive design, and photography. Her work in the industry has contributed to top honors including silver and bronze Cyber Lions, a Caples Award, an OMMA Award, New York Festivals Awards, ECHO Awards, and The One Show Awards.
Recent articles by Christine Beardsell
Scouting Out Talent to Represent a Brand - Should a brand advertiser hire a rising Internet star or an established talent? Aug 26, 2008
Strategies for Making Video Ads Go Viral - At what point does a seeding strategy make a viral video just another form of interruptive advertising? Aug 12, 2008
How a Digital Studio Connects With the Youth Market - Vimby has developed a network of 75 filmmakers around the country that focus on young and hip subcultures. Learn how advertisers fit into the mix. Jul 1, 2008
Keep Bad TV Ad Practices off the Web - Predictability and technology conspire against a 50-year tradition. Jun 17, 2008
Making the Leap from TV to Online - MTV pioneer offers tips on how to succeed in new media. Jun 3, 2008
Digital, Blip.tv, and Getting Video Out Front of the Upfronts - Blip.tv's Dina Kaplan explains how the roles of online content creators, advertisers, and distributors differ from their television counterparts. Is there a power shift? May 20, 2008
The Promise of UGC Video for Advertisers - A look at some businesses working to develop consistently good content that won't scare off advertisers. May 6, 2008
Audiences, Storytelling Techniques Evolve in Online Video - Creating content for the masses is like editing a film by committee. Some best practices. Apr 22, 2008
How to Advertise Online Video Production Services - Creating a short promotional spot and distributing it online has become easier and cheaper than ever. Here's a look at some tools for small businesses. Apr 8, 2008
The Nuts and Bolts of Producing an Online Video Ad - Don't sell your project short. Here are some production and cost factors to consider. Mar 25, 2008
Subscribe to Newsletters Subscribe to RSS Feeds 
