Christine Beardsell
As vice president, creative director of Digitas's brand content group, The Third Act, Christine works across all brand teams to lead the creative innovation of motion media content. She has a unique and varied set of skills that weaves media, tech, and channel smarts to inform deep interactive experiences for clients such as American Express, Samsung, and IHG. At the advent of the digital revolution, she established Digitas' Final Cut Pro media lab and has since scaled it across offices.
Christine has a BFA from The Cooper Union School of Art in New York City, where she focused her studies on motion media, interactive design, and photography. Her work in the industry has contributed to top honors including silver and bronze Cyber Lions, a Caples Award, an OMMA Award, New York Festivals Awards, ECHO Awards, and The One Show Awards.
Recent articles by Christine Beardsell
Digital Entertainment, Meet Mom
A digital entertainment company strikes a partnership with Target to launch Momversation.com.
Jun 30, 2009
Open Technologies Help Brands Talk to Their Audiences
Community tools are making it easier for a brand to connect with its audience across many locations.
Jun 16, 2009
New Networks Offer Alternative to TV Upfronts
These digital video programs offer opportunities for brands and content creators to collaborate.
Jun 2, 2009
Seven Video Content Pioneers to Watch
Creative marketers should look to work with these content creators. The opportunities are unlimited.
May 19, 2009
Converging Marketing Roles
Creating new roles within marketing organizations that will narrow the ingenuity gap.
May 5, 2009
Online Video Ads Are a Good Bet in a Recession
Need to pinch pennies? Three reasons digital video ads are better than television ads.
Apr 21, 2009
Taking the "-ed" out of "Branded Content"
Five tips for developing an effective brand content experience.
Apr 7, 2009
Digital's Trailblazer: Music
An interview with TopSpin CEO Ian Rogers on using viral, target, and direct marketing tactics to help artists increase direct-to-fan demand.
Mar 24, 2009
Distributing Online Video Content: A Global Approach
A content network CEO provides an overview of how digital video content (and brand content!) is being consumed across different countries.
Mar 10, 2009
Using P2P to Distribute Branded Video
Some peer-to-peer networks, once shunned for facilitating piracy, are now becoming legitimate.
Feb 24, 2009
