Christine Beardsell
As vice president, group creative director of Digitas's brand content group, The Third Act, Christine works across all brand teams to lead the creative innovation of motion media content. She has a unique and varied set of skills that weaves media, tech, and channel smarts to inform deep interactive experiences for clients such as American Express, Samsung, and IHG. At the advent of the digital revolution, she established Digitas' Final Cut Pro media lab and has since scaled it across offices.
Christine has a BFA from The Cooper Union School of Art in New York City, where she focused her studies on motion media, interactive design, and photography. Her work in the industry has contributed to top honors including silver and bronze Cyber Lions, a Caples Award, an OMMA Award, New York Festivals Awards, ECHO Awards, and The One Show Awards.
Recent articles by Christine Beardsell
Open Technologies Help Brands Talk to Their Audiences
Community tools are making it easier for a brand to connect with its audience across many locations.
Nov 3, 2009
To Regulate, or Not To Regulate Product Endorsements
An executive from FremantleMedia discusses new rules for product placement in the U.S. and the U.K. and what they mean for brands.
Oct 20, 2009
User-Generated Content Strategy Tips
Businesses can gain trust by allowing people to interpret their brands and spread the word. Here is where to begin giving up control to consumers.
Oct 6, 2009
Developing a Brand Content Integration Strategy
How much brand exposure within an online video is too much? Here are seven approaches to weigh.
Sep 22, 2009
Blip.tv: A 21st Century NBC?
The Internet has changed every business it has touched. Television won't be an exception.
Sep 8, 2009
Exploring Brand Content Video
Is it better to target your Web shows? What's the best way to measure digital video success? For Your Imagination's head answers these questions and more.
Aug 25, 2009
Eyes Wide Open: The Quality Question
How do we reach heavenly online video bliss? Start by redefining these three factors.
Aug 11, 2009
Miami Ad School Prepares the Next Generation for Ad Careers
School president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing.
Jul 28, 2009
Sponsoring Online Scripted Content
What's the best way to spend ad dollars online? Sponsor online scripted content, says Justine Bateman.
Jul 14, 2009
Digital Entertainment, Meet Mom
A digital entertainment company strikes a partnership with Target to launch Momversation.com.
Jun 30, 2009
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