Top U.S. Parent Companies and Stickiest Brands on the Web, October 2007

The sites consumers are visiting on the Web, and average length of visits. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, October 2007
Parent	Unique Audience (000)	Time Per Person (hr:min:sec)
Google	114,845	1:06:20
Yahoo	109,950	3:28:02
Microsoft	96,189	0:39:10
MSN/Windows Live	93,143	2:01:36
AOL Media Network	89,740	4:02:39
Fox Interactive Media	65,170	2:04:44
YouTube	57,158	0:46:25
eBay	54,498	2:12:51
Wikipedia	50,422	0:16:59
Amazon.com	44,747	0:24:01
Apple	44,262	1:07:56
About.com	39,731	0:04:34
Ask Search Network	37,783	0:29:57
Real Network	35,469	0:37:40
Weather Channel	34,403	0:26:36
Blogger	34,104	0:14:35
CNN Digital Network	30,218	0:36:27
AT&T	27,394	0:33:56
Adobe	24,123	0:04:07
Target	24,025	0:07:17
Gorilla Nation Media	23,901	0:11:37
Bank of America	21,798	0:55:48
Internet Movie Database	20,343	0:12:57
ESPN	20,184	0:45:07
Hewlett Packard	20,124	0:11:05
Source: Nielsen Online, 2007

Top 10 Stickiest Brands at Home and Work, October 2007
Brand	Unique Audience (000)	Time Per Person (hr:min:sec)
PokerStars.com	1,307	14:20:52
Electronic Arts Online	10,418	8:38:22
FullTiltPoker.com	1,609	8:34:45
Absolute Poker*	455	5:04:33
University of Pittsburgh	645	4:49:34
FanFiction.Net*	935	4:40:37
PartyPoker.com*	635	4:20:31
AOL Media Network	89,740	4:02:39
Xfire*	483	3:56:16
Yahoo	109,950	3:28:02
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2007