Kevin Carney
Kevin Carney is founder and CEO of GMS, an innovative company that provides interactive engagement solutions to many of the world's most recognizable brands. He began his career at Young & Rubicam and has since developed a proven record in the advertising, new media, and video game industries. He's held management positions within visionary companies, including Broadcast.com, TEN/Pogo.com (Electronic Arts), Vivendi Universal Games, Walt Disney Company, and Ziff Davis Game Group.
Recent articles by Kevin Carney
Online Games Redefine Gaming
As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming.
Nov 10, 2008
This Is Your Brain on Games
How digital game advertising reaches receptive minds.
Oct 27, 2008
Video Games With a Purpose
Video gamers score points against cancer.
Oct 13, 2008
Creating a Consumer Dialogue in Game Marketing
Four examples of digital experiences that educate or entertain, interrupting monotony or pain.
Sep 29, 2008
The Optimal Media Plan
How to reach gamers through all digital gaming touch points.
Sep 15, 2008
Consumers Define the Olympics Online
Why brands must allocate media budgets to themed-content offerings.
Aug 18, 2008
Gamer Get Your Gun
How the Pentagon uses digital games to build tomorrow's military.
Aug 4, 2008
Dr. Jekyll or Mr. Hyde?
Does gaming have a negative or positive impact on society?
Jul 21, 2008
From the Shelves to the Web: A Case Study
Lessons marketers can learn from the game industry's transition from retail to e-tail.
Jun 23, 2008
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