Kevin Carney
Kevin Carney is founder and CEO of GMS, an innovative company that provides interactive engagement solutions to many of the world's most recognizable brands. He began his career at Young & Rubicam and has since developed a proven record in the advertising, new media, and video game industries. He's held management positions within visionary companies, including Broadcast.com, TEN/Pogo.com (Electronic Arts), Vivendi Universal Games, Walt Disney Company, and Ziff Davis Game Group.
Recent articles by Kevin Carney
Consumers Define the Olympics Online - Why brands must allocate media budgets to themed-content offerings. Aug 18, 2008
Gamer Get Your Gun - How the Pentagon uses digital games to build tomorrow's military. Aug 4, 2008
Dr. Jekyll or Mr. Hyde? - Does gaming have a negative or positive impact on society? Jul 21, 2008
Games and Widgets: A Marriage Made in Heaven? - How the union of two media can bring bliss to marketers. Jul 7, 2008
From the Shelves to the Web: A Case Study - Lessons marketers can learn from the game industry's transition from retail to e-tail. Jun 23, 2008
Console Game Fans Fire Back - Will online games redefine gaming? Not everyone thinks so. Jun 9, 2008
Online Games Redefine Gaming - As the death knell rings for gaming's ultimate icon, the console, marketers must transition to the new definition of gaming. May 12, 2008
This Is Your Brain on Games - How digital game advertising reaches receptive minds. Apr 28, 2008
The People Behind Game Avatars - Why the message and medium must follow a deep understanding of our audience and their motivations. A look at two very different players. Apr 14, 2008
Little Victories of Game Banner Ads - Make a banner that lets consumers win, and you'll win them. Mar 31, 2008
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