Lead Gen Firm Q Interactive Expands into U.K.

U.S. based lead-gen network Q Interactive has announced that it is extending its operations to the U.K., and has engaged a London-based staff. The firm’s TrueLeads service gathers consumer contact information from partner sites (by consent), and passes this on to marketers for sales and CRM purposes.

The move will seek to continue the company’s U.S. success in a “rapidly expanding U.K. market,” according to Q Interactive President and CEO Matt Wise.

The network currently includes publisher sites Weather.com and About.com, and advertisers such as Procter & Gamble and PepsiCo.

Gayle Guzzardo, SVP of product management at Q Interactive, currently chairs the Interactive Advertising Bureau Lead Generation Committee, which seeks to generate and maintain standards and best practices in an area subject to scrutiny from regulatory bodies and consumer organizations.