Average Search CPC Data by Category for December 2007, January 2008

A look at the average cost-per-click in search by vertical in the U.S. for December 2007 and January 2008. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

Average Search CPC by Category, December 2007
Category	CPC ($)
Total finance	2.76
Credit	3.09
Mortgage	2.61
Auto finance	1.46
Travel	0.64
Automotive	0.59
Retail	0.43
Dating	0.38
Source: 2008

Average Search CPC by Category, January 2008
Category	CPC
Total finance	2.70
Credit	2.95
Mortgage	2.61
Auto finance	1.68
Travel	0.65
Automotive	0.57
Retail	0.36
Dating	0.40
Source: 2008