Michael Miraflor
Michael Miraflor is a media supervisor at Deep Focus in New York, where he has developed strategy and planned award-winning campaigns for such clients as HBO, Miramax, Glacéau, and NY Post Page Six. Prior to Deep Focus, Michael worked at Freestyle Interactive in San Francisco on rich-media heavy clients EA Sports, EarthLink, and Logitech.
A West Coast native, Michael received BAs in mass communications and political science from the University of California, Berkeley, and was named a 2004 Fellow of the International Radio and Television Society. A self-proclaimed popular culture junkie and hip-hop nerd, he founded the Hip Hop and Advertising Yahoo forum and Hip Hop and Advertising blog to educate and discuss monetization strategies with influential bloggers and publishers in the urban space. He was recently nominated as a finalist in the Rising Star category for the inaugural 2007 ADCOLOR Awards (Ad Club NY, ANA, AAF, AAA, Arnold).
Recent articles by Michael Miraflor
Rich Media Banners: Working With Video
Pre-roll video and in-banner videos can be used in complementary fashion, but one should not be used to compensate for the lack of the other.
Jul 29, 2008
Pre-roll Video Ads: Making Them Work
How do pre-roll video ads compare to rich-media banners that feature ads? We'll compare the two formats in this two-part series.
Jul 15, 2008
How 50 Cent Uses Online Video to Build Brand Loyalty
As the music industry continues to struggle to find additional revenue streams, intelligent and digital-savvy artists are taking their futures -- and their fortunes -- into their own hands.
May 30, 2008
P2P Distribution Case Studies
Two rare instances of content owners utilizing P2P for distribution.
May 16, 2008
P2P: Understanding the File-Sharing Audience
Who's downloading digital content over P2P networks and why? You might be surprised.
May 2, 2008
Pirates vs. Ninjas: Marketing in P2P Environments
Why it's important to understand consumer's (legal or illegal) download behavior and leverage P2P environments as a potential marketing channel.
Apr 4, 2008
Slowing Down to Catch Up
While it's important to keep up with the interactive topic du jour, it also good to step back and reevaluate how we approach day-to-day operations.
Mar 21, 2008
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