Douglas Quenqua

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Recent articles by Douglas Quenqua

Even After Super Bowl, Google Plays the Reluctant Advertiser
CEO Eric Schmidt shrugged it off, but Google's big game ad shows just how much the company has embraced traditional marketing methods. Feb 8, 2010

Mobclix Strikes Deal to Enhance Targeting on Smartphones
Adds Nielsen data based on Zip codes and other offline household information. Feb 8, 2010

Teens Abandon Blogging as Their Parents Pick it Up
Just 4 percent of teens say they blog, according to the Pew Internet and American Life Project. Feb 4, 2010

Second Life Gets More Social with Acquisition
The virtual world firm acquired a Swedish company that allows Web users to travel with their avatars, hoping to expand its social capabilities. Feb 3, 2010

Pandora Goes After Local Advertisers
New sales team is aimed solely at small and mid-sized publishers. Feb 2, 2010

BlueKai Secures $21M in Third Round of Funding
Data vendor will use money to accelerate APIs for ad networks and demand side platforms. Feb 1, 2010

Twitter Hits 75 Million Users, Most of Them Inactive
Study finds high rates of abandonment are countered by tremendous engagement from long-term users. Jan 28, 2010

Marketers to Spend More on Social Media as Usage Skyrockets
Marketers say they'll shift market budget towards social media, according to an Alterian report. Jan 25, 2010

Opera Buys AdMarvel in Latest Mobile Acquisition
The mobile ad network acquisition spree continued apace today. Jan 20, 2010

Jivox Brings Interactivity to Video Ads
New features for small and local advertisers. Jan 19, 2010

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