Its acquisitions of Digitas and Business Interactif last year helped boost Publicis' digital revenues to 18 percent of the total pie in Q1 as the holding company continues to expand online and in emerging markets
Its acquisitions of Digitas and Business Interactif last year helped boost Publicis’ digital revenues to 18 percent of the total pie in Q1 as the holding company continues to expand online and in emerging markets. The strongest growth rates were in its digital businesses, which soared over 20 percent, followed by media activities.
That said, the quarter just ended was a fairly quiet one for Publicis on the digital front, though it did trumpet a new relationship with Google and rebrand its India and Singapore-based marketing services unit as Solutions | Digitas. Publicis’s Asia-Pacific, Africa and Middle East businesses grew at a much higher rate than did its North America and Europe operations, where it makes its big money.
Publicis’ other units include media services powerhouses Starcom MediaVest and ZenithOptimedia. Big account wins for the quarter included Delta (Digitas), BT, Cadbury, Bank Of America (Starcom Mediavest), L’Oréal (ZenithOptimedia), and Miller (Saatchi & Saatchi).
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